Competing When You Are The Underdog Brand
This brings back memories for B&T's editor who was always the underdog in school. Honestly, not much has changed.
Help Me, Google! Aussie Consumers Turning To Search Engines For Purchase Decisions
Are your friends and family unfashionable slobs? Well, abandon them forever and take-up Google argues new study.
Study: Consumers Want To Use Voice Tech To Find Discounts & Compare Prices Than Make Purchases
B&T likes to use voice recognition technology to find out about the weather. That and putting our head out the window.
Salmat’s Disruptive “Year Of Change” Results In $5.2 Million Loss
Salmat’s calling 2018 a “year of change”, which isn't to be confused with the Cher hit "If I Could Turn Back Time"...
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Women In Media Profile: Karen Lewis
The delightful Karen Lewis popped into the B&T office for a Q&A. Okay, we lie – she just emailed her answers to us.
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An Apology To Salmat’s Karen Lewis
Whoops! B&T's stuffed up and this certainly comes with our sincerest apologies for any offence caused.
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Salmat Names New Digital & Performance Marketing Chief
Marketing services firm Salmat has announced the appointment of Karen Lewis as its new head of digital & performance.
Study: Half Of Aussies Willing To Shop With Home Voice Assistants
Are voice home assistants the first step in humans being enslaved by robot overlords? Quiver in fear reading this.
Strong ’employer’ brand critical for attracting talent
A new study highlights the power of ‘employer brands’ in the recruitment process.