B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Nine
  • Cairns Crocodiles
  • Seven
  • Federal Election
  • AI
  • AFL
  • Married At First Sight
  • NRL
  • Pinterest
  • News Corp
  • Channel 10
  • oOh!Media
  • Cairns Hatchlings
  • WPP
  • Ten
  • Anthony Albanese
  • Special
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Salmat CMO Sarah Pike Resurfaces At MasterCard
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Salmat CMO Sarah Pike Resurfaces At MasterCard
Marketing

Salmat CMO Sarah Pike Resurfaces At MasterCard

Staff Writers
Published on: 27th July 2016 at 12:34 PM
Staff Writers
Share
2 Min Read
SHARE

Sarah Pike has nabbed a new role as the head of marketing at MasterCard Australasia, joining the team following more than a year in the same role at Salmat.

B&T understands that Pike kicked off her new Sydney-based gig in July, as she brings over 20 years’ experience in the digital, technology, telco, media & retail sectors to the company.

During her time at Salmat, which began in April 2015, Pike’s experience in building brands played a critical role in driving the creation of a clear framework for innovation in products and services, as well as driving all marketing activity across the company.

Prior to this, Pike worked as the vice president of product marketing at Optus, stepping into the role from VP consumer broadband. During her time at Optus, Pike was responsible for establishing new thought platforms to challenge Telstra and position Optus as the alternate brand of choice, doubling sales volumes in eight months.

Speaking to B&T, Pike said, “I am thrilled about the move to Mastercard, and excited to be joining a cutting edge payments technology business at a time of so much industry change and opportunity.

“I had a great experience at Salmat but was keen to move back into more of a client-side role across both consumer & business marketing.

“I am excited to be a part of the continued evolution of the renowned Mastercard Priceless brand platform, delivering leading global payments technology to customers and businesses.”

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Advertising Standards Bureau, Federal Government, sarah pike, Windows
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Weekend TV Ratings: Aussies Escape Dreary Weather With Tom Hanks-Narrated ‘The Americas’ & Travel Guides’ Trip To Tahiti
12/05/2025
L-R: Robbie Lawson and Sam Way.
Cartology Appoints Google’s Robbie Lawson & Coca-Cola’s Sam Way To Senior Leadership Roles
12/05/2025
JIF Launches ‘JIF MessMaster’ Campaign Featuring Broden Kelly Via REBORN
12/05/2025
L-R: Louise Cummins, Miki Luong.
Australian Centre For AI In Marketing Taps IBM To Address Gap In Aussie Marketers’ AI Skills
12/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?