Asembl has helped Bundaberg Rum pair up with Australian country clothing brand, Ringers Western, for a very yellow collaboration.
The clothing range “taps into Bundaberg Rum’s true Aussie heritage and has been inspired by Ringers Western’s humble beginnings on a cattle station in the Kimberley of Western Australia.”
The “true-blue tough range” includes Bundaberg Rum-branded caps, unisex t-shirts, crop tees, work shirts, party shirts as well swim, denim shorts, and even cattle tags. Prices range from $14.95 to $79.95.
“We’re excited to be partnering with Ringers Western, another famous Aussie brand that celebrates the good times,” said Bundaberg Rum senior brand manager, Matthew Miles.
“We are extremely proud to partner with Bundaberg Rum, one of Australia’s most iconic brands. Ringers Western has grown up with Bundaberg Rum! We enjoy nothing more than having a cold rum after a day’s work on the farm with our mates,” said Ringers Western CEO and founder, Andrew Macdonald.
“Without a doubt both Bundaberg Rum and Ringers Western are truly iconic brands with a profound Aussie heritage, so we are thrilled to have reigned in this partnership on behalf of Bundaberg Rum. This extensive, stylish and contemporary apparel range for men and women truly captures the spirit of good times,” said Asembl managing director, Justin Watson.
