Publicis Raids Razorfish, Naming Jason Tonelli New Zenith CEO

Publicis Groupe ANZ has announced the appointment of Jason Tonelli (lead image) as CEO of Zenith. Tonelli, currently chief executive officer of digital agency Razorfish and chief product officer of Publicis Groupe Australia and New Zealand, will move into his new position in January 2023.

On his appointment, Publicis Groupe Australia and New Zealand CEO, Michael Rebelo said: “Jason’s depth of experience in media, data, technology and creative solutions has made him a key member of our executive leadership team. Most recently, he relaunched Razorfish to position the business as a progressive digital marketing transformation agency. While as Chief Product Officer, he strengthened our agencies’ capabilities in the core areas of commerce and attention.

“Over the past 10 years and in the various roles Jason has held across the Groupe, he has shown himself to be a successful and strategic leader focused on building a strong culture and driving business outcomes for clients – making him perfectly placed to take Zenith to its exciting next stage of growth.”

Tonelli said: “The Zenith brand and business have been built by brilliant people, powered by a best-in-class investment product, and proprietary tools and data. With a heritage of strong leadership and talented specialists, I could not be more honoured to lead Zenith and succeed Nickie Scriven, who has done an amazing job progressing the agency to where it is today.

“The opportunity ahead in what we can do for clients is enormous. Working across the full spectrum of media communications, Zenith delivers insights that lie at the intersection of consumer, category, and brand – attributing every budget to stronger business outcomes, and more personal brand experiences.”

Tonelli will continue to lead Razorfish until the end of the year while his replacement is recruited.In recent new business wins, Zenith was appointed to manage the media accounts for Ekaterra’s household brands Lipton Tea and Pukka Herbs tea, as well as Mix & Match Travel and Edrington’s brand The Macallan Single Malt Scotch Whisky.

Since spearheading the re-launch of Performics Mercerbell to Razorfish this year, the agency has signed GuildSuper and IVE Group as new clients.

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jason tonelli publicis Razorfish Zenith