B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • State of Origin
  • WPP
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • AFL
  • imaa
  • Anthony Albanese
  • Meta
  • Spotlight on Sponsors
  • AI
  • ARN
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Publicis’ Chief Strategy Officer Kate Smither Heads For The Exits
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Publicis’ Chief Strategy Officer Kate Smither Heads For The Exits
Media

Publicis’ Chief Strategy Officer Kate Smither Heads For The Exits

Staff Writers
Published on: 30th May 2019 at 12:23 PM
Staff Writers
Share
2 Min Read
SHARE

Publicis Communications chief strategy integration officer Kate Smither has quit her role to start her own strategic consultancy, B&T can reveal.

The new venture is to be called The Tall Planner and will will partner with agencies and clients to bring strong, simple strategic solutions to their business needs.

Smither had been in the role at Publicis for 11 months. Prior to that she was chief strategy officer at Saatchi & Saatchi. She will continue in her role as co-chair at The Communication Council’s Account Planning Group (APG).

Smither revealed her new plans via a statement to B&T today. Read it in full here:

“Internationally recognised and award winning strategist, Kate Smither has left Publicis Communications after three and half years with the Groupe.

“Kate built the strategic offering of Publicis first as Chief Strategy Officer, Saatchi & Saatchi and most recently in the roll out of an integrated Publicis Communications model across the Groupe for key clients. 

“As for what’s next, Kate is excited to announce the start of her own strategic consultancy – The Tall Planner.

Smithers said: “I’ve thoroughly enjoyed my time with Publicis – working with great agency and client teams but I’ve always wondered about going out on my own. The hope is that I  get back to broader and more agile thinking. I really feel like planning thrives on objectivity, so I am looking forward to working with the industry leaders both agency and clients to fall in love with planning again and think about lots of different solutions to all kinds of problems big and small.”

“Kate continues in her role as co-chair of the APG and Effie judge and will be next seen speaking at the APG Battle of Big Thinking at VIVID.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: publicis
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Cindy Rose Appointed WPP CEO
10/07/2025
Dame Lisa Carrington.
Zespri Teams Up With World Champion Kayaker Dame Lisa Carrington In Global Partnership
10/07/2025
Agency Scorecard: EssenceMediacom
10/07/2025
Agency Scorecard: It’s Friday
10/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?