Pinterest Insights Show How Consumers Are Keeping Busy At Home

Pinterest Insights Show How Consumers Are Keeping Busy At Home
B&T Magazine
Edited by B&T Magazine

More than 450 million people use Pinterest around the world each month to find tomorrow’s ideas.

It’s a place to look forward and plan and these days, it’s a place to find ideas to stay inspired while staying at home.

Pinterest insights have always been a strategic way for brands to tap into what Pinners are searching for in the immediate past in order to glean valuable insights into what may trend elsewhere in the near future.

With 97 per cent of searches being unbranded, Pinterest is an effective place for businesses of all sizes to reach people while they’re still considering their next buying decision. To help businesses develop impactful content in the current climate, Pinterest has identified key themes with helpful insights to help brands reach consumers as they’re considering their purchases to keep them busy while spending time at home.

Having a space that is comfortable is proving important to consumers, and comfort-related inspiration has received a focus to make the most of the home environment. Pinterest has seen an increase in searches for “cosy room” by 50 per cent, “baggy outfits” by 55 per cent and “comfy outfits” by 45 per cent.

It’s not just about feeling good for Pinners, but making sure things look good as well. Styling every inch of your home has been popular on Pinterest, with an increase in searches for “bookshelf decor” by 135 per cent, “bedside table styling” by 65 per cent and “buffet styling decor” by 50 per cent.

One oft-forgotten room of the house that marketers should keep in mind is the laundry room, with an increase in searches for “laundry room makeover” by a staggering 190 per cent.

Pinterest provides a great opportunity for businesses of all sizes to inspire shoppers at just the right moment.

These insights show that people on Pinterest are looking for inspiration to make the most of their time spent at home, which is an opportunity for businesses to adapt to more relevant purchases.

Pinterest recently introduced Idea Pins and expanded their shopping tools in Australia in order to make the platform even more shoppable.

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