Pinterest Insights Show How Consumers Are Keeping Busy At Home

Pinterest Insights Show How Consumers Are Keeping Busy At Home
B&T Magazine
Edited by B&T Magazine



More than 450 million people use Pinterest around the world each month to find tomorrow’s ideas.

It’s a place to look forward and plan and these days, it’s a place to find ideas to stay inspired while staying at home.

Pinterest insights have always been a strategic way for brands to tap into what Pinners are searching for in the immediate past in order to glean valuable insights into what may trend elsewhere in the near future.

With 97 per cent of searches being unbranded, Pinterest is an effective place for businesses of all sizes to reach people while they’re still considering their next buying decision. To help businesses develop impactful content in the current climate, Pinterest has identified key themes with helpful insights to help brands reach consumers as they’re considering their purchases to keep them busy while spending time at home.

Having a space that is comfortable is proving important to consumers, and comfort-related inspiration has received a focus to make the most of the home environment. Pinterest has seen an increase in searches for “cosy room” by 50 per cent, “baggy outfits” by 55 per cent and “comfy outfits” by 45 per cent.

It’s not just about feeling good for Pinners, but making sure things look good as well. Styling every inch of your home has been popular on Pinterest, with an increase in searches for “bookshelf decor” by 135 per cent, “bedside table styling” by 65 per cent and “buffet styling decor” by 50 per cent.

One oft-forgotten room of the house that marketers should keep in mind is the laundry room, with an increase in searches for “laundry room makeover” by a staggering 190 per cent.

Pinterest provides a great opportunity for businesses of all sizes to inspire shoppers at just the right moment.

These insights show that people on Pinterest are looking for inspiration to make the most of their time spent at home, which is an opportunity for businesses to adapt to more relevant purchases.

Pinterest recently introduced Idea Pins and expanded their shopping tools in Australia in order to make the platform even more shoppable.




Please login with linkedin to comment

Pinterest

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]