According to an internal memo from Publicis CEO Arthur Sadoun obtained by B&T, Publicis Media won the entire global buying and planning business including in North America for Disney theme parks and Disney+.
The memo also said Publicis also won all of Disney’s media business in the EMEA, APAC and Latin America regions.
Sadoun said Publicis will be creating a bespoke unit for the Disney account called Publicis Imagine.
Listeners consider radio a valuable source of entertaining and informative content, with 94 per cent saying that radio is the place to turn to for information during the summer season. The 2020 GfK Radio Insights Summer Listening Report released by Commercial Radio Australia also showed 74 per cent of listeners looking to radio to provide […]
Sexual wellness brand SKYN, by LifeStyles Healthcare, has kicked off their multi-year sponsorship of the Sydney Gay and Lesbian Mardi Gras Festival with the launch of their Public Displays of Pride campaign. Created by Urban, the campaign aims to shine a light on public displays of affection within the LGBTQIA+ community, and challenge people’s often […]
Ryman Healthcare has launched a trans-Tasman brand campaign that resets expectations about retirement life. The Ryman Pioneers campaign features the talents of 13 residents who are determined to show there is much more to being retired than people think. “Traditional retirement living category advertising has tended to show retired people as old and one dimensional,’’ […]
JCDecaux has thrown its support behind the 42nd Sydney Gay and Lesbian Mardi Gras by adding a splash of rainbow to its advertising panels along the parade route and becoming media partner for the event. OOH panels from Liverpool Street to Flinders Street, including Oxford Street and Taylor Square, will swap the standard white JCDecaux […]