NOVA And Amazon Extend Partnership With New Alexa Campaign

NOVA And Amazon Extend Partnership With New Alexa Campaign
B&T Magazine
Edited by B&T Magazine



NOVA Entertainment has announced a new campaign as part of its partnership with Amazon Alexa, continuing to educate the growing smart speaker audience on the ease and accessibility of NOVA’s content through Alexa-enabled devices.  

Following the success of Australian industry-first campaign last year, the latest campaign features the Nova’s national Drive show Ricki-Lee, Tim & Joel (pictured above), as well as Ricki-Lee’s latest single Point of No Return, showing audiences how they can connect with Nova all around the home with Alexa’s ‘play everywhere’ feature. 

Adam Johnson, NOVA Entertainment’s chief growth officer said NOVA Entertainment is committed to investing in both the smart speaker audience’s discovery and experience. “Following the success of Amazon and NOVA’s initial collaboration last year, it made sense to continue this conversation with our audience. Our shared ambition is to continue to show Australians how easily their voice can unlock world-class audio content wherever and whenever they want,” Adam said.  

“NOVA Entertainment is passionate about ensuring our content – whether it’s broadcast, streaming or podcasts – is available on our audience’s terms. Simply saying “Alexa, play Nova everywhere” is such an elegant use-case for this, and having Ricki-Lee, Tim & Joel bring this to life in the new campaign will no doubt bring more listeners in through Alexa and allow our partnership to continue to flourish”. 

In addition to Amazon Alexa ownership doubling since 2021*, streaming of NOVA Entertainment content through Amazon Alexa has increased 46% year-on-year and Nova Podcasts has seen a 43% increase over the same period**. NOVA Entertainment and Amazon Alexa are committed to making access and discovery of popular NOVA shows, music and podcasts as easy as possible for listeners.  

The campaign creative, featuring Ricki-Lee Coulter, Tim Blackwell and Joel Creasey from Nova’s Ricki-Lee, Tim & Joel drive show, will run across broadcast video-on-demand, online video, socials, OOH, audio (broadcast and streaming) and podcasts. Nova Breakfast Shows will also make an appearance on OOH activity in Sydney, Melbourne and Brisbane. 

“Our customers love streaming radio through Alexa, which is why we’re so thrilled to be partnering again with Nova. This year’s collaboration demonstrates the commitment we both have to delivering an exceptional listening experience, and allows us to continue to delight our customers with engaging content from vibrant radio personalities at any time of day, simply by asking Alexa” Jen Beirne, head of marketing for Amazon Alexa, Australia and New Zealand said.

In parallel with the marketing activity, NOVA Entertainment continues to invest in their digital capabilities when it comes to the smart speaker integration. The ability to link existing NOVA Entertainment accounts with Amazon accounts via Alexa will be released soon, allowing consumers to unlock HD Audio across all of NOVA Entertainment’s digital products. Over time, this link will provide consumers with increasing benefits and further enhance their listening experience.




Please login with linkedin to comment

Amazon Amazon Alexa NOVA Entertainament

Latest News

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC
  • Media

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC

Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor
  • Advertising

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor

Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]

OMG’s Annalect First To Get Meta’s Advanced Analytics
  • Technology

OMG’s Annalect First To Get Meta’s Advanced Analytics

Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably
  • Technology

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably

WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]

Marc Collister: AI & Automation Set To Revolutionise Creativity In 2024
  • Opinion

Marc Collister: AI & Automation Set To Revolutionise Creativity In 2024

Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]

Opinion

by B&T Magazine

B&T Magazine
Zeno Group Australia Bolsters Client Offerings With An Expanded Creative Services Portfolio & New Senior Leader
  • Marketing

Zeno Group Australia Bolsters Client Offerings With An Expanded Creative Services Portfolio & New Senior Leader

Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]

Assembled Media Inks TikTok Creator Campaign for BIC
  • Campaigns

Assembled Media Inks TikTok Creator Campaign for BIC

Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]

Big data and analytics visualization technology with scientist analyzing information structure on screen with machine learning to extract predictions for business, finance, internet of things
  • Media

IAB Launches Fourth Module In Its Marketing Measurement Innovation Series

IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]

Aerial view of a coal fired power station with large cooling towers emitting co2 into the atmosphere. With its lights already turned on the power station is illuminated in moody twilight.
  • Media

Scope3 Expands Carbon Measurement Capabilities To Include DOOH Advertising

Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising,  announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]

January 14, 2023 - New York, New York, USA: 2023 NRF Big Show press conference with Composition 2024 NRF Singapore.    Photo by Ian Wagreich / © Ian Wagreich Photography
  • Marketing

Now Open For Registration – NRF 2024: Retail’s Big Show Asia Pacific

NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]