Nocturnal Passions Fuel Edgy New Spot For Hyundai Via AnalogFolk Sydney

Nocturnal Passions Fuel Edgy New Spot For Hyundai Via AnalogFolk Sydney
SHARE
THIS



Global digital creative agency AnalogFolk Sydney has created a moody new campaign to launch Hyundai’s new N-Line sports package for the i30Sedan, launching across YouTube, Instagram, Facebook, Twitter and cinemas.

The 90-second launch film ‘After Dark’ takes a non-traditional approach to a traditional car category with dream-like sequences and a quirky, original soundtrack featuring deconstructed nursery rhymes and rap using only Australian talent.

The spot also stars real people, not actors, who pursue their side hustles and passions outside of their day jobs.

AnalogFolk Executive Creative Director Richard Morgan said the campaign aims to capture the attention of people who have a quiet, innate sense of competitiveness and love the thrill of driving.

“Early on, we resolved that if you’re the sort of person who likes to curl up with a light Adam Sandler comedy on Netflix and an early night, then this isn’t the car, nor the spot for you,” said Morgan.

The car’s all-new virtual cockpit helped inspire the idea to set the campaign at night, when the car, like the hero characters who drive it, light up and come alive.

“The need to step outside of our comfort zone and overcome barriers – real or imagined – is something that our audience intuitively understands,” Morgan said. “Setting the spot at night, when the senses are heightened and our hero characters are hard at work whilst most people are safely tucked up in bed, allowed us to interweave surprising, nocturnal elements in playful, non-linear ways, using the urban landscape as a backdrop.”

True to the new Hyundai i30 N-Line itself, the campaign disrupts many Australian automotive conventions and traditions, using a combination of technology, performance and youthful attitude.

The campaign of 90-, 30, and 15-second cutdowns is running now, supported by online and out-of-home.

CREDITS:

Client – Hyundai Australia

Director of Marketing – Kevin Goult

Marketing Manager – Helen Gilmartin

Product Marketing Specialist – Muroa Zorah

Agency – AnalogFolk Sydney

ECD – Richard Morgan

Senior Art Director – Willy Maitland

Senior Copywriter – Alister McCann

Agency Producer – Angela Garofolo

Senior Designer – Robert Carter

Group Account Director – Jonny Sycamore

Project Director – Emily Entwisle

Strategy Partner – Ben Hourahine

Managing Director – Matt Robinson

Production Company – The Hooligan Collective

Director – Dylan Harrison

Producer – Ash McLeod

DOP – Peter Eastgate

Editor – Matt Bennett

Composer – Shaun Clifford

Singer – Julian Joseph

VFX – Cumulus

Colourist – Billy Wychgel

Post Production – Elements

Stills Retouching – Cream Studios

Media Agency – Hearts & Science

 

Please login with linkedin to comment

AnalogFolk hyundai

Latest News

Wavemaker Snares L’Oréal’s $70 Million Media Account Away From Carat
  • Media

Wavemaker Snares L’Oréal’s $70 Million Media Account Away From Carat

As part of L’Oréal’s global corporate governance process, which sees a media review completed every four years, L’Oréal Australia and New Zealand have appointed GroupM agency Wavemaker as its new media agency from 1st October 2021. The review process was overseen by Ebiquity, an independent advisor to manage the process on behalf of L’Oréal Australia and […]

BrandCrowd Creates Shareable Logo For Government’s ‘Arm Yourself’ Campaign
  • Advertising

BrandCrowd Creates Shareable Logo For Government’s ‘Arm Yourself’ Campaign

Logo designer BrandCrowd has created its own logo to align with the federal government’s ‘Arm Yourself’ vaccine campaign. Taking inspiration from the iconic World War Two image of Rosie the Riveter, the logo was created by a network of designers. According to BrandCrowd, “with the Australian government’s COVID-19 vaccination rollout under increasing scrutiny and accompanying […]

Jodie Oddy Makes Return To Radio, Scoring Nova Show
  • Media

Jodie Oddy Makes Return To Radio, Scoring Nova Show

Nova 919 has announced that Jodie Oddy will officially join the station, with The Jodie Oddy Show set to kickstart Nova’s weekends. An Adelaide radio favourite and one of the most enduring and successful female media personalities in SA, Oddy joins Nova with over 13 years breakfast radio experience and is excited to be getting […]

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]

Opinion

by B&T Magazine

B&T Magazine