Nine Radio Network Records 11.07 Million Streams For September

Nine Radio Network Records 11.07 Million Streams For September
B&T Magazine
Edited by B&T Magazine



The digital strength of Nine Radio’s talk stations reached new heights in September, achieving more than 11 million stream starts and more than one million podcast downloads.

According to the Triton Webcast figures released by Nine today, the talk radio network recorded 11.07 million streams.

As Sydney and Melbourne emerge from lockdown, listeners are turning to Nine’s trusted talk radio stations for the latest and most reliable news, information and opinion.

In September, the week of the Melbourne earthquake and mass protests saw 3AW hit a streaming record for the station with 1.34 million stream starts in the wake of these events.

The network’s broader push into podcasting has also resonated with podcast listeners, with data showing the talk network’s podcast downloads in September are up 16 per cent year on year, and 11 per cent month on month.

Nine Radio’s head of digital audio, Hayley Bourne, said: “It’s clear our listeners have embraced a new era of talk radio, streaming us anytime, anywhere on any device.”

“Events like Melbourne’s earthquake reinforce that we are the only radio network broadcasting live and local content, all day, every day, and when something big happens in Melbourne people turn to 3AW for fast, accurate, reliable and trustworthy information.”

“We have a clear and large signed-in digital user base that we are commercialising at scale, improving the content experience and providing targeting for advertisers.”

Sources: Triton Webcast Metrics, September 1-30 2021, Cume, Session Starts, Unless otherwise specified; The Australian Podcast Ranker, Triton Digital, September 2021




Please login with linkedin to comment

Nine radio podcasts talk radio

Latest News

Zitcha appoints Josh Forsyth as sales lead to drive retail media growth across APAC
  • Advertising

Zitcha appoints Josh Forsyth as sales lead to drive retail media growth across APAC

Following global expansion and continued strong local demand Zitcha appointed Josh Forsyth as APAC sales lead. Lead image: Josh Forsyth, sales lead, Zitcha. Australian-headquartered Zitcha, which operates across four continents in countries including the US, UK, Canada, New Zealand and South Africa, is looking to Asia as the next major emerging retail media market. In […]

Moët Hennessy NZ Adds Special PR To Agency Roster
  • Advertising

Moët Hennessy NZ Adds Special PR To Agency Roster

Special PR has been added to Moët Hennessy’s roster of communications agencies in New Zealand following a competitive pitch. Special PR will be responsible for integrated communications for Moët Hennessy across its luxury brands, including Cloudy Bay, Whispering Angel, Veuve Clicquot and Glenmorangie. The scope of work includes media relations, influencer marketing, content creation, events […]