Nine Radio Network Records 11.07 Million Streams For September

Nine Radio Network Records 11.07 Million Streams For September
B&T Magazine
Edited by B&T Magazine



The digital strength of Nine Radio’s talk stations reached new heights in September, achieving more than 11 million stream starts and more than one million podcast downloads.

According to the Triton Webcast figures released by Nine today, the talk radio network recorded 11.07 million streams.

As Sydney and Melbourne emerge from lockdown, listeners are turning to Nine’s trusted talk radio stations for the latest and most reliable news, information and opinion.

In September, the week of the Melbourne earthquake and mass protests saw 3AW hit a streaming record for the station with 1.34 million stream starts in the wake of these events.

The network’s broader push into podcasting has also resonated with podcast listeners, with data showing the talk network’s podcast downloads in September are up 16 per cent year on year, and 11 per cent month on month.

Nine Radio’s head of digital audio, Hayley Bourne, said: “It’s clear our listeners have embraced a new era of talk radio, streaming us anytime, anywhere on any device.”

“Events like Melbourne’s earthquake reinforce that we are the only radio network broadcasting live and local content, all day, every day, and when something big happens in Melbourne people turn to 3AW for fast, accurate, reliable and trustworthy information.”

“We have a clear and large signed-in digital user base that we are commercialising at scale, improving the content experience and providing targeting for advertisers.”

Sources: Triton Webcast Metrics, September 1-30 2021, Cume, Session Starts, Unless otherwise specified; The Australian Podcast Ranker, Triton Digital, September 2021




Please login with linkedin to comment

Nine radio podcasts talk radio

Latest News

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]

MKTG Launches PR & Talent Division Realigning Business Structure
  • Marketing

MKTG Launches PR & Talent Division Realigning Business Structure

Dentsu‘s MKTG Sports and Entertainment has unveiled a significant evolution, including the launch of a specialised PR and Talent Marketing division, investment in expanding its Creative Services group, and a centralised approach to brand and rights holder servicing with increased production capabilities and a strengthened in-stadium sports presentation team. Lead Image: MKTG CD Ross Allen; […]