Nine Could Cop $50K Fine For Anzac Day Cash Giveaway Promo
Channel Nine could face the music by way of a $50,000 fine after breaching regulations for using the word ‘Anzac’ in a cash giveaway promotion on the Today show.
The show used ‘Anzac’ has the code word for its Mega Cash A Roo promo last week on the morning of Anzac Day, where people can enter the competition by phoning up.
However, the word ‘Anzac’ or any word resembling it is protected under regulations from being used in connection with “any trade, business, calling or profession or in connection with any entertainment or any lottery or art union or as the name or part of a name of any private residence, boat, vehicle of charitable or other institution, or other institution, or any building” unless approved otherwise by the Minister for Veterans’ Affairs.
TODAY SHOW: Anzac Day is sacred, how dare they release a blockbuster movie today!
ALSO TODAY SHOW: Win a block of cash with today’s competition codeword! pic.twitter.com/zRKw9nIOQw
— James Mathison (@jamesmathison) April 25, 2018
A spokeswoman for the Department of Veterans Affairs told Fairfax that Nine’s use of the word was not approved by Minister Darren Chester.
“Even if they had approached us, we wouldn’t normally grant them the use of the word Anzac in this manner,” she said.
Meanwhile, a Nine spokesman admitted to B&T that its use of the word was unfitting.
“The Today show is proud of its extensive support and celebration of Anzac Day and its important place in our national identity,” he said.
“We accept in hindsight it was an inappropriate use of the word. It was never intended to cause offence to anyone.”
The incident also comes after Today host Karl Stefanovic labelled cinemas’ decision to release the Avengers: Infinity War film on Anzac Day as “a grubby cash grab”.
“There might be some legitimate reason why the Avengers is opening on ANZAC day but I haven’t seen it…how on earth are our kids supposed to breathe in the significance of ANZAC day?” – @KarlStefanovic #9Today pic.twitter.com/VhlVk9vHoy
— The Today Show (@TheTodayShow) April 18, 2018
Latest News
Third-Party Data Sales Spike 109% For Lotame In APAC
Lotame has today announced 109 per cent growth in third-party data sales in the APAC region from Q2 2020 to Q3 2020. Across the APAC region, India saw 555 per cent growth, followed by Malaysia at 190 per cent and Taiwan at 178 per cent growth. Subsequently, Australia saw 43 per cent growth and New Zealand […]
28% Of Display Advertising Spend Goes To Ad Tech Services: ACCC Inquiry
The ACCC has released the findings from its inquiry into the digital advertising supply chain, revealing there is a lack of competition and transparency that needs to be addressed. Regarding transparency, the inquiry suggests that pricing is a key concern for the industry. A lack of transparency means advertisers and publishers are unable to make […]
Nielsen: Top 10 Media Owners Reach Over Half Of The Australian Population Each Month
2020 was a boom year for digital content consumption with digitally active Australians engaging with a diverse range of content on platforms, communities, sites and apps across screens, this resulted in an increase to their digital time pent of 19 per cent on the year prior. IAB Australia endorsed Digital Content Planning data, released by […]
Dr Elaine Stead Wins $280k Damages In Defamation Suit Against The AFR’s Joe Aston
Venture capitalist Dr Elaine Stead sued the Australian Financial Review and their columnist Joe Aston for defamatory statements, which included calling her a “feminist cretin”. The Sydney Federal Court has ruled that Dr Stead must receive $280, 000 in aggravated and ordinary damages based on comments Aston made in in 2019. Defamatory remarks were found […]
Tim Robards Stars As Tim Tam Genie In New Arnott’s Campaign Via The Neighbourhood
A new integrated campaign launched this week from Publicis Groupe via The Neighbourhood renews the tradition of genies appearing in Tim Tam ads, with Tim Robards trading roses for Australia’s favourite chocolate biscuits. The new television spot explores the familiar, playful dynamic between genies and their masters, as wishes rarely turn out the way you […]
McCann Sydney Snares Lucy Gavan For Senior Strategist Role
McCann Sydney has announced the appointment of Lucy Gavan as senior strategist. Gavan joins McCann Sydney, part of independent network, HERO, after five years at brand consultancy, Interbrand, building and reimagining the identities and experiences for many Australian iconic brands, including Telstra, Westpac, Federation Square and Sydney Opera House. Executive strategy director Roshni Hegerman says […]
VCCP Sydney Adds Tilly Treloar, Nathan Pashley & Heath Sims
VCCP has kicked off 2021 by adding Nathan Pashley and Heath Sims to its creative department, and Tilly Treloar to its the strategy department. Pashley and Sims are an established creative team who previously worked together at 72andSunny, creating campaigns for the likes of Tooheys Extra Dry, Byron Bay Brewery, Google Nest, Amaysim, and Kosciuszko […]
Dentsu’s Ad Spend Report Forecasts 5.9% Growth In Australia In 2021
Global advertising investment is forecast to grow by 5.8% globally and 5.9% in Australia in 2021, according to the dentsu 2021 Ad Spend Report. The report combines data from 59 markets and anticipates that $US579bn will be spent globally with all regions enjoying growth to offset a fall of 8.8% in 2020. Australia’s forecasted growth […]
David Pullinger, Former JC Decaux Sales Director, Appointed QMS Media GM
QMS Media has appointed former JC Decaux national sales director (independent agencies) David Pullinger to the newly created role of general manager, independent agencies and direct sales. The appointment comes in a bid to further drive growth in what QMS describes as the “significant independent agency and direct sales market”. With more than 20 years’ […]
Stan Officially Announces Pricing For Stan Sport
Stan has today officially announced pricing for its new add- on Sport package in the lead up to the Super Rugby season kicking off. Stan’s add-on Sport package will be available for $10 a month and Stan will be the only place to watch every match. Consumers can enjoy Rugby ad-free, live and on demand […]
Facebook Introduces New Measures To Stop The Spread Of Holocaust Misinformation
Facebook has introduced new safeguards to limit the spread of misinformation around the Holocaust. The new measures, announced on International Holocaust Rememberance Day, will see any Facebook user who searches for terms associated with either the Holocaust or Holocaust denial recieve a message from Facebook encouraging them to connect with credible information about the Holocaust. […]
Busting 6 Of The Biggest Ad Tech Myths
When it comes to header bidding and wrapper solutions offered by sell-side platforms (SSPs) – it can be a pretty confusing landscape out there. The technology itself is complex, and this is further compounded by a lot myths doing the rounds. Before we start, if you need a quick refresher on the basics – what […]
Droga5 London Rolls Out New International Visual Identity For CUPRA
Droga5 London has launched a new corporate and visual identity for CUPRA, the new high-performance car division of SEAT Group, challenging the conventions of design in the car category. The identity is part of the new brand platform, ‘Another Way’, and provides CUPRA with an unexpected modular visual language that shows both the car and […]
Shutterstock Acquires 3D Marketplace TurboSquid
Global creative platform Shutterstock has entered an agreement to purchase TurboSquid, considered the world’s largest 3D marketplace. For more than 20 years, TurboSquid has been a 3D industry leader, offering a unified 3D workflow, and operating a marketplace offering of more than 1 million 3D models, a 2D marketplace derived from 3D objects, and a […]
Are Media Appoints Melissa Mason As Digital Editor For ELLE & Marie Claire
Are Media has appointed Melissa Mason as Editor (Digital) of its heritage fashion brands ELLE and marie claire.
M&C Saatchi’s Timothy Ng: “To Those Who’ve Thought About It”
M&C Saatchi’s webinar series Open House kicked off last night, with an introductory session from Justin Graham, Group CEO AUNZ and Timothy Ng (pictured below), Account Manager. Open House is an initiative that consists of a series of free webinars, as well offering participants the chance to secure a paid internship, aimed at career movers, […]
WPP Named In Bloomberg Gender-Equality Index For Third Year In A Row
WPP was today named in the 2021 Bloomberg Gender-Equality Index (GEI) for the third consecutive year. The Index recognises companies committed to advancing gender equality in the workplace through policy development, representation and transparency. The 2021 GEI is made up of 380 companies from 11 sectors headquartered across 44 countries and regions, all raising the […]
Australian Road Safety Foundation Utilises Geo-Targeting Technology To Protect Kids In School
The Australian Road Safety Foundation (ARSF) has teamed up with Spotify and some of Queensland’s leading musicians in a national first that will geotarget drivers within school zones. The Slow Down Songs campaign, which is being piloted in Queensland, will work to keep kids safe within school zones by dramatically slowing down songs and serving […]
Florida Financial Officer ‘Offers’ To Host Olympics With “Bonkers” Pitch
Florida’s chief financial officer on Monday (local time) told the International Olympic Committee that Florida would be happy to host the Olympics amid speculation that current host Japan may back out. Jimmy Patronis sent a letter to Thomas Bach, the head of the IOC, as Agence France-Presse reports, “to encourage you to consider relocating the […]
Kerry O’Brien Rejects Order Of Australia Award, As Media Greats Score Gongs
In top news for those who strive for averageness & mediocrity, the Order Of Australia list becoming increasingly uncool.
ABC Reporter Confronted For Speaking During Invasion Day Rally: “How Dare You”
Sadly, the 26th of January is turning into a day of division. On the upside, everyone in Cronulla behaved themselves.
Salesforce And Accenture Combine To Help Businesses Achieve Sustainability Goals
As predicted by B&T, sustainability to be the buzzword for 2021. We're less confident of our crêpe Suzette prediction.
When You Do And Don’t Need AI
Here's top tips for when you do and don't need AI. Alternatively, ask Alexa if she thinks it's worth reading.
30 Under 30: Industry Success Story Ricci Meldrum Reveals What Makes The Best Ads Great
Here, B&T's chatting with TBWA Melbourne MD Ricci Meldrum. Well, it was more a question-answer thing than a chat per se.
Selena Gomez Tries Vegemite By The Spoonful – Doesn’t End Well
Selena Gomez tastes Australian delicacies on her US TV show. Thankfully, it was decided to give Coon a wide berth.
Boost Mobile Continues Refurbished iPhone Deal With Coles
Coles joins the local pub carpark and Cash Converters as the place to land yourself a cheap, secondhand iPhone.
Taylor Swift The Most Popular Artist To Listen To While WFH
Tay Tay tops list for most popular WFH artists. Strangely, no mention of Megadeath or Cannibal Corpse for that matter.
SKYN Condoms Launches Progressive Campaign ‘Pleasure Is An Endless Exploration’ Via PRETTYBIRD UK
It's yet another condom commercial that arguably bears little resemblance whatsoever to most people's sex lives.
TikTok Shares New #SeaShanty Campaign Following Viral Success Of Scottish Postman
With the advertising industry's love of beards & alcohol it was only a matter of time before the sea shanty resurfaced.
Government’s $23.9 Million COVID-19 Ad Campaign Launches In Push To Get People Vaccinated
B&T staff nervous about COVID vaccine side effects. Less nervous about what was in those six pingas on the weekend.
