Nike has continued the tradition of sports brands acknowledging the success of the stars that endorse their products, airing a new ad straight after Kevin Durant and the Golden State Warriors were crowned NBA champions yesterday.
The 60-second spot, created by US agency Wieden + Kennedy, was inspired by the critics that have been talking down Durant since he began his NBA career in 2007, but points out that there’s no argument that can change the fact that finally he has an NBA championship ring on his finger.
In his first post for 2021, B&T regular Robert Strohfeldt points his magnifying glass at digital media’s hype and argues it’s possibly not cracked up to all it purports to be… In the past few months, I have seen many CVs of young graduates seeking a career in marketing and/or advertising. I could fool myself […]
B2B marketing agency McCorkell has announced that it has been appointed an official Asia-Pacific partner of RainFocus, the next-generation event marketing and management platform. The collaboration will see both companies come together to shake up the end-to-end event service model across APJ. “As the only true integrated event marketing and management platform servicing everything from […]