More Australians are actively online than ever, with Australia’s online unique audience hitting 20 million for the first time during the month of February 2017.
Latest data released today by Nielsen reveals slight year on year growth across all key digital devices when comparing February 2017 with February 2016, with smartphones reporting the highest growth (+5%) – see table below.
Nielsen Digital Ratings (Monthly) data for February 2017 revealed that five out of the top 10 entities saw increases during the previous month.
News.com.au retained the top position with a unique audience of 5.7 million, an increase of 6% compared to the previous month.
Nine.com.au stayed in second place with a unique audience of 4.6 million (+3%) and smh.com.au jumped to third place with a unique audience of 4.3 million (+6%).
ABC News ranked fourth with a unique audience of 4.1 million. Daily Mail Australia (2.9 million), The Guardian (2.7 million) and Yahoo7 News (2.5 million) retained their fifth, sixth and seventh positions in the audience rankings.
The Age jumped from 10th to 8th place with a unique audience of 2.4 million (+4%) and The Daily Telegraph saw a big uplift (+15 per cent) in unique audiences moving from 13th to 9th place with 2.4 million. The Herald Sun moved to 10th place with a unique audience of 2.2 million.
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
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