More Australians are actively online than ever, with Australia’s online unique audience hitting 20 million for the first time during the month of February 2017.
Latest data released today by Nielsen reveals slight year on year growth across all key digital devices when comparing February 2017 with February 2016, with smartphones reporting the highest growth (+5%) – see table below.
Nielsen Digital Ratings (Monthly) data for February 2017 revealed that five out of the top 10 entities saw increases during the previous month.
News.com.au retained the top position with a unique audience of 5.7 million, an increase of 6% compared to the previous month.
Nine.com.au stayed in second place with a unique audience of 4.6 million (+3%) and smh.com.au jumped to third place with a unique audience of 4.3 million (+6%).
ABC News ranked fourth with a unique audience of 4.1 million. Daily Mail Australia (2.9 million), The Guardian (2.7 million) and Yahoo7 News (2.5 million) retained their fifth, sixth and seventh positions in the audience rankings.