Father’s Day: Aussie Gen Y Dads Say Family More Important Than Career
A report into Gen Y dads, just in time for Father's Day,…
When It Comes To Booze, Aussie Gen Ys Want Fewer Rounds, Less Carbs, More Variety
Of all the things you hate about Millennials, is it their shout…
Nielsen: 22% Of Aussie Digital Ads Failed To Get Any Uplift
This report also comes with handy graph things. Making it both easy…
Nielsen And IAB Unveil Daily Digital Audience Data For Agencies
Do you often think a day without Nielsen data is a day…
Study: What Radio Listeners Really Think About Their Bank
This study reviews radio listeners' perception of banks. However, don't they simply…
Study: 84% Of Aussies Still Watch Free-to-air Every Week
A report into the state of free-to-air TV is welcome news for…
News.Com.Au Remains Australia’s Top Media Site, As BBC & Daily Mail Soar
Do you pine for Nielsen’s monthly list of Australia's most read news…
Nielsen Study: How Immigration Is Changing The Aussie Consumer
Is your supermarket now stocking monkey brains or antelope penis? You can…
Study: 11.2 Million Aussies Now Go Online For Their Sport Content
If you need any more proof this internet thing isn't all some…
Cruise Ship Advertising In Australia Hits $79 Million, As Infrastructure Flounders
A new study has found 55% of Australians are considering a cruise.…
News.com.au Continues To Lead For Unique Online Audience: Nielsen Data
Struggling or can't be bothered to try & make sense of the…
Nielsen: News.Com.Au Retains No. 1 Spot As Australia’s Online Audience Hits 20 Million
Do you like overly complicated information reduced to idiot-proof graphs and charts?…
Stuff-Ups Aside, Oscars Prove Yawnfest As Viewers Tune Out (Even The Audience Dozed Off)
Attendees to B&T's Oscars party yesterday said it was some of finest…
Nielsen: Yes, Amazon Is Set To Eat Aussie Retailers’ “Breakfasts, Lunches And Dinners”
Amazon's imminent arrival in Australia will mean cheap underpants & toasters for…
Netflix Audiences Increase Sharply Across Digital Devices: Nielsen Data
Audiences are flocking to Netflix with a significant increase in unique audiences…
Loyalty Programs Entice Australian Shoppers To Spend More: Nielsen Survey
Loyalty cards aren't just for picking locks or chopping lines. They're excellent…
Wild Weather And Music On The Brain According To Latest Nielsen Digital Stats
B&T's editor spends most of their time searching if it'll rain today.…
News.Com.Au Wins Back Title As Australia’s Most Read News Site
Do you often think your reign was short lived? Well, empathise with…
Consumers Want Products That Solve Their Daily Struggles: Nielsen Research
We definitely want products that solve our daily struggles. Like Verve and…
Nielsen: 3,000,000 Aussies Wear A Smart Device & Why It’s A Prime Opportunity For Marketers
A quick survey of B&T staff reveals only one staffer has a…
Nielsen Digital Ratings: ABC Leads Unique Audience, Nine.com.au Enters Top Five
Can't make head nor tail of the Nielsen Digital Ratings? Well, let…
Car Manufacturers And News Sites The Big Winners In Social Media-Driven Traffic
Are most reports into our social media habits long & boring? Thankfully,…
Lookout, Here Comes Bing! Why Microsoft’s Search Is The Aussie Marketer’s Underdog
Lookout, Here Comes Bing! Why Microsoft's Search Is The Aussie Marketer's Underdog
Old People Learning To Multi-Screen As Our Obsession With TVs Continues
In good news for obesity rates comes this report that says Aussies…
Viewability Standards Can’t Become A Whipping Post For Mobile: InMobi Boss
We only read newspapers and watch TV for the ads, so Jon…
IAB And Nielsen Launch Holistic Monthly Digital Measurement System
Do you pen angry letters to the IAB demanding a new mobile…
Aussies Spreading Their Viewing Across Multiple Screens, But The TV Set Still Reigns King
In bad news for Scrabble & fans of needlework, the humble telly…
TV Ads Are The Best Way To Get Customers To Buy Stuff, Says Nielsen
Do you make untrustworthy, deceitful ads designed to fool and manipulate? Then…
Nielsen Set To Track Your TV Discussions On Facebook
Did you take to social media to rage when Richie didn't get…
Radio And Travelling Are The Perfect Match, Says Nielsen
Those who jetset around the world are also those who switch on…
Nielsen Stats Forecast Strong Summer For Publishers Of Sporting News
November brought the first big sporting events of summer, and with it…
Newspapers Ranked The Most Trusted Medium For Ads
Advertisements in newspapers are the most trusted, survey finds. Print also better…
“The TV Set Remains At The Core Of Video Consumption” Says Head Of Nielsen’s Reach Solutions
B&T's seven-hour a day on the couch watching 'the box' vindicated in…
Nielsen And Veda Team Up To Create “Holy Grail” Of Marketing Tools
Nielsen and Veda have announced a new solution to help advertisers track…
TubeMogul’s Nielsen Tie Up Brings TV And Digital Video A Little Closer
Programmatica TubeMogul now comes with Nielsen measurements so you'll fast know if…
IAB And Nielsen Release First Australian Mobile Ratings Report
Do you find yourself screaming, "My kingdom for some decent smartphone ratings"?…
Nielsen Expands Measurement To Include Mobile Ads For The First Time
Wonder how your mobile ads are tracking? Well, wonder no more with…
News.com.au Remains Top Dog In Current Events & Global News: Nielsen Online Ratings
We're too busy reading about about eggs on B&T to read any…
Aussies Continue To Spend Bulk Of Screen Time In Front Of TVs: Multi-Screen Report
The latest figures from joint research by OzTAM Figures, Nielsen and Regional…
