News.Com.Au Remains Australia’s Top Media Site, As BBC & Daily Mail Soar

News.Com.Au Remains Australia’s Top Media Site, As BBC & Daily Mail Soar
SHARE
THIS



More than 90 per cent of Australians aged over 18 engaged with social networking content via a smartphone during May 2017, according to latest data released today by Nielsen.

Some 12.7 million Australians  accessed a social networking site or app via a smartphone device during the month and the average time per person increased by one hour during May 2017 compared to the previous month.

The top five social networking media brands ranked by unique audience, across all devices, according to Nielsen’s research for May 2017 were:

Screen Shot 2017-06-23 at 9.37.26 am

 

The current events and global news sub-category was steady overall with some movement in the top 10 rankings. Five out of the top 10 increased their unique audience numbers. BBC saw a large jump in unique audience to 2.6 million (+16 per cent) to move to seventh place, up three spots.

Screen Shot 2017-06-23 at 9.38.31 am

Major international news events during May contributed to notable increases in unique audiences to many of the international news entities.

Smh.com.au (3.8 million, -7 per cent), Daily Mail Australia (3.1 million, +5 per cent) and The Guardian (2.9 million, +0.5 per cent) retained their fourth, fifth and sixth positions respectively.

Yahoo 7 News moved to eighth (2.5 million, -11 per cent), The Daily Telegraph retained their ninth position (2.4 million, +3 per cent) and the Herald Sun moved to tenth (2.3 million, -6 per cent).

News.com.au retained top position in with a unique audience of 5.8 million (-4 per cent). Nine.com.au moved up from third to second place with a unique audience of 4.7 million (0.6 per cent) and ABC News websites moved to third spot (4.6 million, -6 per cent).

Please login with linkedin to comment

Advertising Standards Bureau barina Digital Logic Marketing Solutions

Latest News

QUT Business School Launches “Make it Real” Via BCM Group
  • Campaigns

QUT Business School Launches “Make it Real” Via BCM Group

Queensland University of Technology (QUT) Business School has launched a new brand platform, developed by BCM Group, built to encourage prospective students to upskill, invest in themselves, and nurture their inner entrepreneur.

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]

Opinion

by B&T Magazine

B&T Magazine
Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]