More than 90 per cent of Australians aged over 18 engaged with social networking content via a smartphone during May 2017, according to latest data released today by Nielsen.
Some 12.7 million Australians accessed a social networking site or app via a smartphone device during the month and the average time per person increased by one hour during May 2017 compared to the previous month.
The top five social networking media brands ranked by unique audience, across all devices, according to Nielsen’s research for May 2017 were:
The current events and global news sub-category was steady overall with some movement in the top 10 rankings. Five out of the top 10 increased their unique audience numbers. BBC saw a large jump in unique audience to 2.6 million (+16 per cent) to move to seventh place, up three spots.
Major international news events during May contributed to notable increases in unique audiences to many of the international news entities.
Smh.com.au (3.8 million, -7 per cent), Daily Mail Australia (3.1 million, +5 per cent) and The Guardian (2.9 million, +0.5 per cent) retained their fourth, fifth and sixth positions respectively.
Yahoo 7 News moved to eighth (2.5 million, -11 per cent), The Daily Telegraph retained their ninth position (2.4 million, +3 per cent) and the Herald Sun moved to tenth (2.3 million, -6 per cent).
News.com.au retained top position in with a unique audience of 5.8 million (-4 per cent). Nine.com.au moved up from third to second place with a unique audience of 4.7 million (0.6 per cent) and ABC News websites moved to third spot (4.6 million, -6 per cent).
In this piece, Doddle APAC CEO Justin Dery explains why retail marketers should look beyond traditional delivery options this Christmas. 2020 has been a year like no other, and marketers across the world, regardless of industry, have been forced to rethink brand interaction, upweighting digital and tracking rapidly evolving consumer behaviour. This year’s sales season […]
Following an extensive search, Sydney WorldPride today announced the appointment of Adam Zammit to the newly created role of Director, Partnership & Revenue. WorldPride – an international festival celebrating LGBTIQ+ culture and joy – will be held for the first time in the Southern Hemisphere, when the festival comes to Sydney in 2023. Zammit’s key […]
PAW Patrol’s heroic pups are on a roll this summer and ready to spread the word about the importance of water safety, through the PAW Patrol Safety First! prosocial initiative. The water safety program, created in partnership with world champion swimmer and water safety advocate Michael Phelps, launches today with a public service announcement. Starring […]
Independent creative agency, The Core Agency, has created a new campaign for national in-home aged care and disability support provider, Just Better Care. Just Better Care is one of Australia’s largest accredited providers, delivering in-home social and lifestyle support services that enable people to live independently.Its network of over 40 franchise territories provides affordable and […]
Creative agency Andpeople has teamed up with active-streetwear label P.E Nation to create a custom-built augmented reality (AR) dressing room ahead of the label’s latest launch. The digital dressing room was unveiled to coincide with the launch of P.E Nation’s ‘Sustainable in Snow’ collection. In partnership with Andpeople and the globally recognised team behind the […]
From Airbnb to Calm and all the apps in between, the rise of app-based companies calls for specific app advertising solutions, according to Snap Inc. Following the launch of Snap Connect—a tool to help marketers learn about direct response (DR) advertising strategies on Snapchat—Snap has launched an advertising product suite built specifically for app marketers. […]
Ad tech vendor Adform had made a significant step towards promoting transparency in digital advertising, becoming the first global ad tech vendor to subject its tech stack to an independent audit. The audit follows a report released in May 2020 by the ISBA and AOP in the UK. The research, which was executed by PwC, […]
Actor Matthew McConaughey is shining a light on Australian Local Legends, as part of Wild Turkey’s latest ‘Wild Turkey With Thanks’ initiative. In the latest phase of the ‘With Thanks’ platform, McConaughey, who is the creative director of Wild Turkey, chats with Aussies who have stood with conviction, supporting their environment and communities throughout the […]
Queensland’s largest club, mutual insurer, bank and roadside assistance provider, RACQ, launched its new campaign on Sunday, shining a light on its membership model. It’s all smiles and verything is a little brighter when you’re an RACQ member, according to the company’s new campaign, ‘Membership makes all the difference’. It also revealed some of the […]