The Nielsen Digital Ratings for the month are in, and as summer heats up and festivals are on the brain, it’s the music and weather sites that are reaping the rewards.
According to the latest Nielsen results for September 2016, six out of 10 digital music entities reported an increase in audiences, with Apple Music topping the sub-category with a unique audiences of 7.7 million.
Shazam and Pandora reported the biggest growth in top five for the Music sub-category over the month with Shazam’s unique audience rising from 1.6 million to 1.8 million, growth driven entirely by smartphone (+13 per cent) and tablet (+14 per cent) digital devices.
Pandora increased its unique audience from 958K to 1.1 million – growth driven primarily by smartphone (+32 per cent).
Weatherzone grew its unique audience by eight per cent – driven by desktops (+32 per cent). And, an additional 1.1 million Australians accessed the Bureau of Meteorology site with double digit growth across all devices during September when compared with the prior month.
Nielsen’s digital ratings release for September 2016 revealed that Woolworths had the highest growth of all the top 20 digital brands ranked by unique audience (6.3 million) – up nine per cent compared to the prior month.
And while the Australian Federal Election, the census and the Olympics saw news sites leading the traffic race last month, with ABC News websites overtaking previous leaders of news.com.au and smh for top spot, this month was a slightly different story.
September reported a shift for all news sites in the top 10. News.com.au retained the top position in Nielsen’s digital rankings with a unique audience of 5.5 million and Nine.com.au moved to second place with a unique audience of 4.3 million. Smh.com.au moved to third place with a unique audience of 4.1 million, closely followed by ABC News.
“We are pleased to see Nine.com.au’s continued rise in the Nielsen news rankings,” said Alex Parsons, chief digital and marketing officer of Nine.
“With a unique audience of 4.255m, our ranking as the second most read news website in Australia is a recognition of the continued investment we have made in our digital content offering across our websites, including the newly relaunched 9Finance, and the value of the long term direction we are headed.”
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