News.com.au has returned to the top spot on the Nielsen digital rankings with a unique audience of 6.1 million in August 2016, despite a slight decline of 2.3 per cent compared to the previous month.
Last month, ABC News surprised everybody when it knocked News from its number one perch, however, it has returned to third position this month.
SMH.com.au returned to second place with a unique audience of 5.2 million (-0.2%) and ABC News returned to third place – normalising off the back of a record-breaking previous month due to the election – with a unique audience of 4.7 million (-27.3%).
Check out the full listings for August here:
Nine.com.au and Daily Mail Australia remained in fourth and fifth positions. Yahoo7 News, BBC and Herald Sun moved higher, to sixth, seventh and eighth positions and The Guardian and the Age both fell in the rankings to ninth and tenth place respectively.
Managing director of News.com.au Julian Delany said: “As big news breaks Australians turn toNews.com.au. We lead in digital news in this country, delivering news to consumers as it happens and covering the conversations related to those events as they unfold.
“Along with the highest unique audience, we have the highest page views, page views per person and total time per person of all news websites, the levels of engagement with our content demonstrating the strong relationship we have with our readers.
“In August, Australians turned to News.com.au for round-the-clock coverage of the 2016 Rio Olympic Games; the tragic earthquake that struck central Italy; and the US presidential election. We were their first choice for breaking news in Australia as they turned to us for the latest developments on why the ABS Census website couldn’t be reached and then what to do next.
“News.com.au is the trusted choice for over 6 million Australians and this result is a testament to the exceptional team we have here,” Delany said.
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]