News.com.au has returned to the top spot on the Nielsen digital rankings with a unique audience of 6.1 million in August 2016, despite a slight decline of 2.3 per cent compared to the previous month.
Last month, ABC News surprised everybody when it knocked News from its number one perch, however, it has returned to third position this month.
SMH.com.au returned to second place with a unique audience of 5.2 million (-0.2%) and ABC News returned to third place – normalising off the back of a record-breaking previous month due to the election – with a unique audience of 4.7 million (-27.3%).
Check out the full listings for August here:
Nine.com.au and Daily Mail Australia remained in fourth and fifth positions. Yahoo7 News, BBC and Herald Sun moved higher, to sixth, seventh and eighth positions and The Guardian and the Age both fell in the rankings to ninth and tenth place respectively.
Managing director of News.com.au Julian Delany said: “As big news breaks Australians turn toNews.com.au. We lead in digital news in this country, delivering news to consumers as it happens and covering the conversations related to those events as they unfold.
“Along with the highest unique audience, we have the highest page views, page views per person and total time per person of all news websites, the levels of engagement with our content demonstrating the strong relationship we have with our readers.
“In August, Australians turned to News.com.au for round-the-clock coverage of the 2016 Rio Olympic Games; the tragic earthquake that struck central Italy; and the US presidential election. We were their first choice for breaking news in Australia as they turned to us for the latest developments on why the ABS Census website couldn’t be reached and then what to do next.
“News.com.au is the trusted choice for over 6 million Australians and this result is a testament to the exceptional team we have here,” Delany said.
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]
Awindependent PR Agency Agent99 has added The Distilled Spirits Council of the US (DISCUS) to its client roster, alongside thought leader and commercial property specialist, Helen Tarrant. DISCUS is a national trade association representing U.S. producers, marketers, and exporters of distilled spirits. The account was won following a competitive pitch earlier this year. DISCUS has […]
Melbourne-based independent creative agency, By All Means, has today released limited edition ‘Locktown’ t-shirts to create a positive, artistic commemoration of their city, while shining a spotlight on the significant impact of lockdown on the mental health of Victorians. After 235 days under strict stay-at-home orders, Melbourne today claims the unenviable crown from Buenos Aires […]
Global marketing agency, Komodo, has announced it will be launching a dedicated TikTok arm to the business in Australia, following a series of key industry hires and new creators signed to their roster. The agency, who partners brands with social influencers across the globe, aims to bring a new dimension to influencer marketing by assisting brands […]
According to Fifth Dimension CEO Lyndall Spooner, whether you like roller coasters or not, we have all been riding ‘Dashed Hopes’ the COVID-19 emotional roller coaster for over 18 months and many of us have turned to online retail therapy to cope. Spooner uses the analogy of an emotional roller coaster to depict consumers’ […]
Underscoring its ongoing commitment to team care and wellbeing, during and beyond the pandemic, Havas Village Australia has introduced be together – a reconnection initiative to enable staff to reconnect with loved ones for longer when domestic and international borders reopen. The initiative, which reflects the Havas core value ‘Better Together’, gives staff from Host/Havas, […]
Global ecommerce and marketplace specialist Pattern has ranked a group of 50 brands selling on Amazon.com.au based on a set of best practice criteria it has developed. Pet brand Zenify topped the ranking in Pattern’s Amazon Australia Benchmarking Report, scoring 82 per cent of the possible marks against a set of criteria designed to measure […]
Fifth Dimension Consulting has announced the expansion of its executive leadership team in response to the organisation’s significant growth over the last 18 months. Lyndall Spooner has moved from the position of managing director to the role of chief executive officer (CEO). As CEO, she will lead Fifth Dimensions’ innovation arm, as well as the […]