News.Com.Au Wins Back Title As Australia’s Most Read News Site
News.com.au has returned to the top spot on the Nielsen digital rankings with a unique audience of 6.1 million in August 2016, despite a slight decline of 2.3 per cent compared to the previous month.
Last month, ABC News surprised everybody when it knocked News from its number one perch, however, it has returned to third position this month.
SMH.com.au returned to second place with a unique audience of 5.2 million (-0.2%) and ABC News returned to third place – normalising off the back of a record-breaking previous month due to the election – with a unique audience of 4.7 million (-27.3%).
Check out the full listings for August here:
Nine.com.au and Daily Mail Australia remained in fourth and fifth positions. Yahoo7 News, BBC and Herald Sun moved higher, to sixth, seventh and eighth positions and The Guardian and the Age both fell in the rankings to ninth and tenth place respectively.
Managing director of News.com.au Julian Delany said: “As big news breaks Australians turn toNews.com.au. We lead in digital news in this country, delivering news to consumers as it happens and covering the conversations related to those events as they unfold.
“Along with the highest unique audience, we have the highest page views, page views per person and total time per person of all news websites, the levels of engagement with our content demonstrating the strong relationship we have with our readers.
“In August, Australians turned to News.com.au for round-the-clock coverage of the 2016 Rio Olympic Games; the tragic earthquake that struck central Italy; and the US presidential election. We were their first choice for breaking news in Australia as they turned to us for the latest developments on why the ABS Census website couldn’t be reached and then what to do next.
“News.com.au is the trusted choice for over 6 million Australians and this result is a testament to the exceptional team we have here,” Delany said.
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