Stuff-Ups Aside, Oscars Prove Yawnfest As Viewers Tune Out (Even The Audience Dozed Off)

Stuff-Ups Aside, Oscars Prove Yawnfest As Viewers Tune Out (Even The Audience Dozed Off)

It arguably came with one of the Academy Awards greatest ever moments – when the wrong winner for picture of the year was announced – however, according to viewer figures in the US this year’s Oscars was the least watched in a decade.

Some are blaming the calibre of this year’s films and a lack of star power but according to Nielsen data only 32.9 million Americans tuned into yesterday’s cinematic trophy orgy.

The actual show was even too much for some of the attendees, with eagle-eyed viewers catching actress Chrissy Teigen asleep in the audience for large swathes of the three-plus hour telecast.

Screen Shot 2017-02-28 at 9.53.06 am

This year’s audience dropped four per cent from the 2016 Oscars, which drew 34.4 million Americans.

It’s the worst TV audience since 2008 – when No Country For Old Men took best picture – and had 32 million viewers.

That said, the Oscars are typically the most watched non-sporting event in the US. The Super Bowl is the most watched and usually draws around the 110 million-mark.

But as Reuters reports, both this year’s Grammys and Golden Globe Awards had significantly higher audiences than 12 months ago.




Please login with linkedin to comment

Advertising Standards Bureau barina Oscars 2017

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]