New Study Reveals One In Four Aussie Parents Are On Snapchat

New Study Reveals One In Four Aussie Parents Are On Snapchat
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



A new study has revealed that one in four Australian parents are engaging on Snapchat, proving the app is not just for the youth.

This comprehensive research conducted by Kantar, GroupSolver and TalkShoppe showcases how a sizable number of millennial parents are engaging with Snap, on a daily basis.

Snapchat continues to be one of the preferred platforms for Australia’s Gen Z cohort and now is also being used by a wider audience – millennial parents –  giving them new, creative ways to communicate using visuals.

Almost two thirds (62 per cent) of parents say Snapchat is a fun way for them and their child/children to have fun together. 61 per. cent of Snapchatters send Snaps to family to stay connected and share pleasurable moments with their loved ones.

Dads and mums use Snapchat for different purposes in their daily lives:

  • 70 per cent of dads use Snapchat because of its stance on safety
  • 77 per cent of Dads use it to keep up with the happenings in their family and stay engaged.
  • 88 per cent of mums are using Snapchat to take joyful photos of their kids.
  • 68 per cent of mums feel Snapchat is good to lighten their mood, relax and recharge.

Millennial families are engaging on Snap in different ways:

  • 32 per cent of Australian parents are browsing through Discover, which has become a destination for Australian Snapchatters to explore news, entertainment, and expert editorial content.
  • 26 per cent are using their camera to try on products in Augmented Reality, embracing an immersive, digital shopping experience via Snapchat.
  • The majority 67 per cent are using Snapchat to consume their friends’ content, further showing how Snapchat continues to be the platform for real friends.

Snap’s general manager for APAC, Kathryn Carter, said: “With social distancing and lockdown measures in place, Australians have turned to virtual platforms for human interaction and staying connected.

“The use of technology continues to see a shift including the way in which families engage in the real and digital worlds.

“It is exciting to see Snapchat become not just the preferred platform for Australian youth, but for millennial Australian parents too.

“These parents are using Snap, in ways like never before where the platform has become a powerful communication tool which is a part of their family’s daily lives. The data revealed through this research does highlight the different ways in which families are using technology to spend quality time with each other, connect with families and also stay updated on new trends.”

Please login with linkedin to comment

Kathryn Carter snap inc Snapchat

Latest News

Nunn Media staff Portraits
  • Media

Nunn Media Snares Global Entertainment Giant Spin Master

Australia’s largest independent media agency, Nunn Media, has been appointed by global children’s entertainment company Spin Master for its portfolio of brands in Australia, including Bakugan, PAW Patrol, Hatchimals, Kinetic Sand and Air Hogs. Following a competitive pitch, Nunn Media will manage integrated strategy, planning and buying across all media channels for Spin Master Australia’s more […]

ARN Launches Innovative Planning Tool To Enhance Audio Campaigns
  • Media

ARN Launches Innovative Planning Tool To Enhance Audio Campaigns

ARN has launched an innovative, industry-leading online planning tool that allows commercial partners to analyse and enhance their audio campaign delivery and messaging using ARN’s research-backed insights and consumer data. The ARN Audio Connections Planner is audio intelligence reimagined. Created in-house at ARN, it’s a complementary tool to existing metrics that enhances audio buys for […]

Carat Perth Announces Three New Appointments
  • Media

Carat Perth Announces Three New Appointments

Jim Groves, Managing Director Carat Perth, announced today a raft of new appointments for the agency. Lana Blanchard joins as Client Partner, Alan Bayliss as Client Director and Sam Giuffre has been promoted to Group Investment Director.

Game Show Contestants Hilariously Mistake Ancient Greek Poet With Homer Simpson
  • Media

Game Show Contestants Hilariously Mistake Ancient Greek Poet With Homer Simpson

Further evidence that The Simpsons is the cultural icon of our times comes a riotous segment on British quiz show Tipping Point on Monday. The show’s host, Ben Shepherd, was left stunned when not one but two contestants managed to confuse Homer Simpson with the ancient Greek poet, Homer, who died around 750BC and wrote […]

by B&T Magazine

B&T Magazine
BBC Global News Unveils Its Very Own Online Travel Marketplace In Australia & NZ
  • Media
  • Technology

BBC Global News Unveils Its Very Own Online Travel Marketplace In Australia & NZ

BBC Global News has announced the launch of a new consumer travel marketplace that enables its audiences to discover, plan and book flights, hotels and experiences. Initially launching in Australia and New Zealand, Discover Beyond draws on the editorial inspiration of BBC Travel, the global features site of BBC.com and powered by TRAVLR’s technology, to […]