Watch Basketball Like Never Before After NBA Agrees To VR/AR Broadcasting Deal

Young man wearing virtual reality glasses and gesturing in office

The National Basketball Association (NBA) and Unbnd, an Australian creative technology company, today announced a content partnership to broadcast NBA TV – the league’s 24/7 dedicated linear channel – and game highlights in a Mixed Reality Theatre Experience to fans in Australia and Singapore.

Beginning with the 2019-20 NBA preseason, Unbnd will launch its new Missing in Action (MIA) content platform, which will allow users to experience live NBA games, highlights and original programming.

The MIA platform will use mixed reality to enhance the NBA broadcast experience for fans, simulating a 360-degree virtual theatre environment that displays real-time game statistics and interactive branded content experiences.

“With the AR and VR industry set to reach a value of $20 billion in 2019, we know MIA will really appeal to fans and open doors for brands looking to attract and retain consumer attention,” said Unbnd CEO and founder Antony Arena.

“As a big fan of the game, this partnership with the NBA is a huge deal for me on a personal and professional level, and we’re excited to take fans from being spectators to actively engaging with the content in a meaningful, relevant and exciting way.”

NBA Asia head of global content and media distribution Ramez Sheikh said: “As content consumption continues to evolve, the NBA has been at the forefront of technological innovations that enrich the viewing experience, and this partnership with Unbnd will allow us to provide another next generation viewing option to our fans.

“By combining NBA content with Unbnd’s enhancements, we will deliver an immersive and unique experience to further engage fans of the NBA.”

The MIA app will be available before the start of the 2019-20 NBA season across iOS, Android and all compatible virtual reality headsets.




Please login with linkedin to comment

Basketball NBA VR

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]