OzTAM Adds New Shopping Demographic To TV Ratings Database

OzTAM Adds New Shopping Demographic To TV Ratings Database

OzTAM has announced it will introduce a demographic for grocery shoppers to its TV ratings database from January 2017.

The new variable will be in addition to the long-standing ‘Main Grocery Buyer’ demographic, and is a reflection of the changing shopping patterns in Australia, according to OzTAM CEO Doug Peiffer.

“The traditional ‘weekly shop’ by a main grocery buyer is increasingly less typical in Australian homes,” he said.

“People now shop multiple times during the week, with duties often shared between parents and other family members. There are also more shared households in which people do their own grocery buying.

“In light of these changes, it makes sense for OzTAM to introduce a demographic with a broader definition of the target and reach of all grocery shoppers within a home.”

More TV Ratings:




Please login with linkedin to comment

Free Targeted Media

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]