Big Bash Helps Ten Overtake Seven In TV Ratings

Big Bash Helps Ten Overtake Seven In TV Ratings
SHARE
THIS



Ten’s coverage of the KFC Big Bash League (BBL) is continuing to do wonders for the network, moving it up past Seven into second place in the latest TV ratings.

Nine claimed top spot for overall network audience share last week with 27.3 per cent, followed by Ten (25.4 per cent), Seven (23.1 per cent), the ABC (16.5 per cent) and SBS (7.7 per cent), according to TV Tonight.

Ten also nearly beat Nine for primary channel share, with the networks recording 17.1 per cent and 18.1 per cent respectively. Seven was third with 14.6 per cent, followed by the ABC (11.3 per cent) and SBS (5.3 per cent).

The Daily Telegraph has speculated that cricket’s next TV deal could be as much as $800 million, with Nine preparing to do everything in its power to secure the rights to the BBL.

The News Corp masthead reported that Nine attracted a national peak audience of 1.821 million and 1.427 million viewers on the opening two days of the third cricket Test against Pakistan in Sydney.

Meanwhile, Ten’s BBL numbers peaked at 1.47 million for Tuesday’s match between the Sydney Sixers and Brisbane Heat, followed by 1.48 million the next night during the Sydney Thunder’s last-ball win against the Melbourne Stars.

According to The Daily Telegraph, Nine is placing more importance on securing the BBL rights than Australia’s international matches.

Nine’s director of sport, Tom Malone said in November that the network wants “everything” in regards to the upcoming rights negotiations with Cricket Australia.

“We want Test matches, we want one-dayers, we want [international] Twenty20s and we want the Big Bash,” he said.

“We’ve just got to try and find a way to make it work, but certainly there is a strong desire from the Wide World of Sports and from Nine more broadly to maintain our proud history with cricket.”

Please login with linkedin to comment

2015 Schedule Big Bash League brand expression TV

Latest News

Trapeze artists flying in the blue sky
  • Media

What It Takes To Help Build Brand Trust Online In 2021

By Suzanne Mitchell, Senior Director of Marketing at GoDaddy Australia As 2021 dawns in Australia, it does so with greater stability and hope for businesses and individuals than since the pandemic intensified locally last March. The Covid-induced digital transformation boom has created, in its wake, a hyper-individualised world whereby audiences have more control over what, […]

Opinion

by B&T Magazine

B&T Magazine
Mumpower Launches Inaugural ‘Vote On Purpose’ Australian Business Awards 2021
  • Uncategorised

Mumpower Launches Inaugural ‘Vote On Purpose’ Australian Business Awards 2021

To celebrate brands going “above and beyond to act with purpose”, Mumpower has announced its first-ever consumer choice awards. The ‘Vote on Purpose’ Australian Business Award 2021 aims to crown Australia’s favourite purpose-driven company, with Mumpower now calling on both corporations and Mum shoppers to nominate a value-led company or a specific brand campaign that […]

Stan Sport Subscription Price Revealed
  • Media

Stan Sport Subscription Price Revealed

Sports fans will have to pay $10 a month to sign up for Stan Sport when it launches later this year, according to reports. The Nine-owned Sydney Morning Herald, is today reporting that Stan (also owned by Nine) will offer Stan Sport as a supplementary service, meaning fans must also have a subscription to Stan’s […]

Sitecore Secures US$1.2B In Funding
  • Technology

Sitecore Secures US$1.2B In Funding

Sitecore has secured $US1.2 billion in funding. Said to be prioritising internal chocolate river and flying elevator.

Shutterstock Reveals Visual Trends 2021
  • Media

Shutterstock Reveals Visual Trends 2021

Global creative platform Shutterstock has launched the 10th anniversary edition of its annual Creative Trends Report, highlighting the trends that will inspire creative expression and ingenuity in 2021. Announcing the report, Shutterstock creative director Flo Lau said that, after the year that was, the company was encouraged by the “positivity, originality, and resilience displayed by […]

by B&T Magazine

B&T Magazine
Major US Networks ‘Boycott’ Trump Farewell Address
  • Media

Major US Networks ‘Boycott’ Trump Farewell Address

Outgoing and twice impeached President Donald Trump released a pre-recorded farewell as he departed Washington. But many of the US’ major networks didn’t show it. Trump was banned from Facebook and Twitter in the wake of his supporters’ attack on the US Capitol on 6 January. His personal account on YouTube has also been suspended […]

by B&T Magazine

B&T Magazine
Stock close up image showing a “subscribe” button on a website with hand shaped cursor
  • Media

Facebook Journalism Program Helps News Publishers Find New Subscribers

New data from Facebook shows that an initiative aimed at supporting local news publishers is showing early signs of success. Australian and New Zealand publishers participating in the Facebook Journalism Project’s Reader Revenue Accelerator in 2019 and through 2020 secured more than 24,000 new paying subscribers and more than 160,000 new loyal readers (whether through […]