Seven Owns Ratings With Roger-Rafa Showdown, But TV Rights Under Scrutiny

Seven Owns Ratings With Roger-Rafa Showdown, But TV Rights Under Scrutiny
SHARE
THIS



The rebirth of one of the greatest ever tennis rivalries has helped Seven score a big ratings win overnight, but the network’s broadcast deal with Tennis Australia is reportedly under investigation.

According to the latest OzTam figures, Channel Seven’s broadcast of the Australian Open men’s final between Roger Federer and Rafael Nadal attracted over 2.6 million viewers across the five metro city markets, while the trophy presentation topped the most-watched programs list with an audience of over 2.7 million.

The ratings success saw Channel Seven pick up 50.6 per cent of audience market share last night, and push the Seven Network’s share up to 54.5 per cent.

Nine’s best-rating program overnight was its 6pm news bulletin, which attracted over 1.1 million viewers, while the season premiere of Ten’s I’m A Celebrity… Get Me Out Of Here also registered over 1.1 million viewers.

Overall audience market share for the two networks was at 17.9 per cent and 15.4 per cent respectively.

However, Seven’s ratings success could be soured by an investigation into the broadcast rights deal between Tennis Australia and Seven West Media.

According to Fairfax, the Australian Securities and Investments Commission (ASIC) is probing Tennis Australia over claims a conflict of interest involving businessman Harold Mitchell may have influenced the decision to sell the Australian Open TV to Seven West Media in 2013.

Fairfax revealed that Tennis Australia and Seven agreed to a five-year extension of the broadcast deal worth approximately $35 million annually without taking the rights to the open market.

It is understood that the deal created speculation from rival TV networks that Tennis Australia may have lost up to $50 million in potential revenue from the deal, while global sports group IMG has claimed its offer to pay $40 million annually for the rights was rejected.

According to Fairfax, ASIC is investigating how the possible conflict of interest was dealt with in the Tennis Australia boardroom. At the time of the deal, Mitchell was vice-president of the organisation and chairman of Aegis Asia Pacific, which had commercial dealings with Seven.

Please login with linkedin to comment

Advertising Standards Bureau birthday Collaborative Economy Join In Orange is the new black Rebranding the weekly

Latest News

Twitter Lifts Revenue 74% On The Back Of Advertising Boom
  • Technology

Twitter Lifts Revenue 74% On The Back Of Advertising Boom

Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]

by B&T Magazine

B&T Magazine
Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey
  • Advertising
  • Campaigns

Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey

Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]

Optus Teams Up With TikTok To Launch Sign-Language Campaign
  • Marketing
  • Technology

Optus Teams Up With TikTok To Launch Sign-Language Campaign

Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]

Bapcor Debuts First Campaign With AJF
  • Campaigns

Bapcor Debuts First Campaign With AJF

Asia Pacific’s leading provider of vehicle parts, accessories, equipment, service and solutions, Bapcor will launch its latest campaign, ‘The unseen parts of every Australian journey’ this weekend.

Professional microphone in radio studio
  • Advertising
  • Media

Podsight’s Benchmark Report Shows Podcast Advertising More Effective Than Other Digital Channels

Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life
  • Campaigns

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life

NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge
  • Campaigns

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge

Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]