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B&T > Media > OzTAM Adds New Shopping Demographic To TV Ratings Database
MediaTV Ratings

OzTAM Adds New Shopping Demographic To TV Ratings Database

Staff Writers
Published on: 24th November 2016 at 4:41 PM
Staff Writers
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OzTAM has announced it will introduce a demographic for grocery shoppers to its TV ratings database from January 2017.

The new variable will be in addition to the long-standing ‘Main Grocery Buyer’ demographic, and is a reflection of the changing shopping patterns in Australia, according to OzTAM CEO Doug Peiffer.

“The traditional ‘weekly shop’ by a main grocery buyer is increasingly less typical in Australian homes,” he said.

“People now shop multiple times during the week, with duties often shared between parents and other family members. There are also more shared households in which people do their own grocery buying.

“In light of these changes, it makes sense for OzTAM to introduce a demographic with a broader definition of the target and reach of all grocery shoppers within a home.”

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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