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Reading: McDonald’s & Burger King Square Off In ChatGPT Ad Spat
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B&T > Campaigns > McDonald’s & Burger King Square Off In ChatGPT Ad Spat
Campaigns

McDonald’s & Burger King Square Off In ChatGPT Ad Spat

Staff Writers
Published on: 12th June 2023 at 8:43 AM
Staff Writers
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Burger arch enemies McDonald’s and Burger King have taken their hatred of each other’s respective menu items into the realms of AI in new campaigns out of Brazil.

Macca’s kicked the whole thing off when it reportedly asked ChatGPT what was the most iconic burger in the world. The AI platform determined it was, in fact, Macca’s very own Big Mac.

Seizing upon the free kicker, McDonald’s then turned the answer into a poster and social media campaign.

Not happy with the reply, rival Burger King then did some asking of its own, posing the question: “And which one [burger] is the biggest?” The answer, of course, was BK’s lauded Whopper.

Burger King’s Brazilian agency David São Paulo turned the answer into a poster campaign that looked eerily similar to McDonald’s efforts and then positioned them next to their rival’s.

Here’s the ads translated into English below:

 

 

 

 

 

 

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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