M&C Saatchi Scoops 2014 B&T Awards
Creative agency M&C Saatchi has taken out the top honours at the 2014 B&T Awards.
The event was held at The Pavilion in Darling Harbour and more than 900 people were in attendance. Above is a selection of pictures from the night with more to come tomorrow.
Here is the full list of winners:
Advertising Agency of the Year
Winner: M&C Saatchi
Shortlisted:
CHE Proximity
Clemenger BBDO
cummins&partners
Leo Burnett
The Monkeys
Content Marketing Agency of the Year
Winner: One Green Bean
Shortlisted:
Ensemble Australia
DM Agency of the Year
Winner: CHE Proximity
Shortlisted:
Lavender
WiTH Collective
Wunderman
The Works
Emerging Agency of the Year
Winner: Adhesive PR
Highly commended: Carrspace
Shortlisted:
ntegrity
The Explainers
XPO Brands
Experiential Agency of the Year
Winner: Urban
Shortlisted:
Ensemble Australia
Mango
Maverick Marketing
Play Communications
Independent Agency of the Year
Winner: The Monkeys
Shortlisted:
cummins&partners
Match Media
The Hallway
The Works
Interactive Agency of the Year
Winner: Clemenger BBDO Melbourne
Highly commended: WiTH Collective
Shortlisted:
CHE Proximity
Isobar
Leo Burnett
Media Agency of the Year
Winner: Match Media
Shortlisted:
Bohemia Group
Carat Melbourne
UM Sydney
Media Network
Winner: UM Australia
Shortlisted:
MEC
NSW Agency of the Year
Winner: M&C Saatchi
Shortlisted:
Leo Burnett
The Hallway
The Monkeys
The Works
Whybin/TBWA Sydney
PR Agency of the Year
Winner: One Green Bean
Shortlisted:
Edelman Public Relations
Mango Australia & New Zealand
n2n Communications
Red Agency
Promotional Marketing Agency of the Year
Winner: Leo Burnett
Shortlisted:
31st:Second
Apollo Nation
The Works
QLD Agency of the Year
Winner: BCM
Shortlisted:
Clemenger BBDO Brisbane
Pusher Brisbane
Specialist Agency of the Year
Winner: Mnet Mobile
Highly commended: We Are Social
Shortlisted:
Ensemble Australia
Play Communications
WiTH Collective
VICTORIAN Agency of the Year
Winner: Clemenger BBDO Melbourne
Shortlisted:
Belgiovane Williams Mackay Melbourne
CHE Proximity
cummins&partners
Leo Burnett Melbourne
Best Ad Campaign
Winner: RSL ‘Minute of Silence’ – DDB Melbourne
Shortlisted:
Australia Post ‘Video Stamp’ – Clemenger BBDO Melbourne
Commonwealth Bank ‘CommBank Can’ – M&C Saatchi
DrinkWise ‘How To Drink Properly’ – Clemenger BBDO Melbourne
Tourism Victoria ‘Melbourne Remote Control Tourist’ – Clemenger BBDO Melbourne
Best Digital Campaign
Winner: Rip Curl ‘Rip Curl Search GPS’ – VML
Shortlisted:
Cancer Council NSW ‘I Touch Myself’ – JWT Sydney
McDonalds ‘Emlings’ – Leo Burnett Sydney
OPSM ‘Penny The Pirate’ – Saatchi & Saatchi
Radiant ‘Radiant Return’ – DDB Melbourne
Best Example of an Amplified Campaign Across TV
Winner: Vodafone ‘Vodafone Home Coach’ – Bohemia Group
Shortlisted:
GM Holden ‘How Little Cars Made the Game Bigger’ – Carat Melbourne
NAB Footify FM ‘How NAB Dominated Share of Voice at Toyota’s AFL Grand Final – Clemenger BBDO Melbourne
Nature’s Own ‘Ch 9’s The Block’ – Pusher
Best Media Campaign
Winner: ANZ ‘ANZ GAYTMS’ – Whybin TBWA
Shortlisted:
Bonds Boobs ‘How Changing Two Letters Caught the Nation’s Attention’ – Clemenger BBDO Melbourne
Colgate ‘A Whiter Smile – The New Little Black Dress’ – MEC Global
The Lion King ‘An Up-Close Experience with Broadway Magic’ – Slingshot
OPSM ‘Penny the Pirate’ – OMD
Best PR Campaign
Winner: ANZ ‘ANZ GAYTMS’ – Whybin TBWA
Shortlisted:
Best & Less ‘Challenging perceptions of one of Australia’s Largest Retail Chains’ – Edelman
BP Australia ‘BP Pink Pulp’ – OPR Melbourne
Macquarie Dictionary ‘Phubbing’ – McCann Melbourne
MJ Bale ‘Powersuit’ – Whybin TBWA & Elven PR
Best Use of Social Media
Winner: Tourism Victoria ‘How We Brought 150 Million Tourists to Melbourne’ – Clemenger BBDO Melbourne
Shortlisted:
DrinkWise ‘How to Drink Properley – Clemenger BBDO Melbourne
NAB Footify FM ‘Sharing the AFL Grand Final round the World’ – Clemenger BBDO Melbourne
SPC Ardmona ‘#SPCSunday’ – Leo Burnett Melbourne
Zuni ‘Appreciate a Mate’ – Whybin TBWA
Best Use of Sponsorship
Winner: Tui & New Zealand Cricket ‘Catch a Million’ – Apollo Nation
Shortlisted:
ANZ ‘ANZ GAYTMS’ – Whybin TBWA
Kia ‘Game On’ – Initiative
NAB Footify FM ‘How NAB Hijacked the Toyota’s AFL Grand Final – Clemenger BBDO Melbourne
VB ‘Live Ashes Scoreboard’ – Apollo Nation
Content Marketing Strategy
Winner: NAB Footify FM ‘Taking the AFL Grand Final to the World’ – Clemenger BBDO Melbourne
Shortlisted:
Canon ‘Shine’ – Leo Burnett Sydney
Contiki Holidays ‘Contiki RoadTrip 2013’ – Contiki
Snickers ‘Builders Prove You’re Not You When You’re Hungry’ – Clemenger BBDO Melbourne
Tourism Victoria ‘How We Brought 150 Million Tourists to Melbourne’ – Clemenger BBDO Melbourne
Data Driven Marketing
Winner: Vodafone ‘Acxiom Partnership’ – Bohemia Group
Shortlisted:
Bonnington’s Flu Tracker – Bohemia Group
IKEA ‘A Data Matching Love Story’ – Match Media
Mitsubishi ‘Revolutionary Road’ – MEC Global
Nature’s Own ‘Measuring The Health of The Block’ – Pusher
Best Trading Team
Winner: Cadreon
Shortlisted:
Telstra Trading Desk
Xasis Optimisation Team
Digital Services Company
Winner: Adrenalin Media
Shortlisted:
Atomic
Big Mobile Group
Mnet Mobile
Reprise Media
Employer of the Year (Under 100 Employees)
Winner: The Hallway
Shortlisted:
cummins&partners
n2n & Fuel Communications
Play Communications
WiTH Collective
Employer of the Year (Over 100 Employees)
Winner: M&C Saatchi
Shortlisted:
Clemenger BBDO Melbourne
Leo Burnett
OMD Australia
UM Sydney
Marketing Team of the Year
Winner: Fiat Chrysler Group
Shortlisted:
Bank of Queensland
New Scientist
Virgin Mobile Australia
Media Brand of the Year
Winner: KIIS 1065 (Australian Radio Network)
Shortlisted:
news.com.au
RED – Seven West Media
Taste.com.au
TorchMedia
Media Sales Team of the Year
Winner: NOVA Entertainment
Shortlisted:
JCDecaux
Multi Channel Network (MCN)
Seven West Media
TorchMedia
Young Achiever of the Year
Winner: Kathryn Weatherlake – PHD Melbourne
Shortlisted:
Jarryd Zankovic – Play Communications
Kristine Ballensky – UM Australia
Krisztian Zvara – PHD Sydney
Peta Southcombe – Maxus Global
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