M&C Saatchi has appointed former Rapp London creative director, Rich Donovan, to creative director of LIDA, the customer engagement specialist agency within the M&C Saatchi Group.
Bringing over 21 years of industry experience to LIDA, Donovan will be working closely with managing director and customer engagement powerhouse, Victoria Curro.
Of Donovan’s appointment, Curro said, “We’re thrilled to have Rich join the LIDA team to help drive our penetration in the Australian market.
“He’s the best in the business when it comes to customer engagement, he truly understands how brands need to behave in an omnichannel world to win-over and keep customers.”
Donovan added, “I’m really excited to be joining the LIDA team. They have the range of skills an agency now needs to help brands connect with their customers in a meaningful and long lasting way. I look forward to be part of that success story.
Most recently, Donovan ran the CRM and acquisition programmes for Virgin Media and PayPal, picking up a gold DMA award and a Mashies finalist. Previously, he has created award winning CRM programmes for Rolls-Royce, Vodaphone, and HSBC.
In this guest post, Hulsbosch’s creative director Marcel Wijnen, casts his design eye over what truly makes a brand and says it’s all about being true and essential… To do simple – and to be original – is a truly tough task. Not impossible, but not easy. Naturally, we can get lost in ‘striving for simplicity’ […]
Seven Victorian charities are uniting for a month-long virtual fundraising challenge - Power Up 2021 - between 28th February and 28th March. There’s no denying that 2020 affected everyone, but small charities experienced a huge drop in much needed donations and it is hoped the Power Up campaign will bring fundraising back to life.
South Australia’s largest independent supermarket chain, Foodland – with its unforgettable jingle “Foodland, the mighty South Aussies, yeah” – will launch a new campaign on 7th March. The campaign coincides with the chain’s $251m expansion program to open twenty-five new stores, revamp fourty-seven and create 2,500 new jobs over the next five years. Agency KWP! […]
A-listers turned out to Klarna's Sydney party last night. It did move significantly down the alphabet on B&T's arrival.
On Thursday, Quantcast held their Virtual NOVA event, discussing the current state of the advertising industry, the end of third-party cookies, the open internet vs walled gardens, and data privacy and consent. The event coincided with the launch of their new Quantcast Platform. It is an intelligent audience platform powered by the company’s patented AI […]