M&C Saatchi has appointed former Rapp London creative director, Rich Donovan, to creative director of LIDA, the customer engagement specialist agency within the M&C Saatchi Group.
Bringing over 21 years of industry experience to LIDA, Donovan will be working closely with managing director and customer engagement powerhouse, Victoria Curro.
Of Donovan’s appointment, Curro said, “We’re thrilled to have Rich join the LIDA team to help drive our penetration in the Australian market.
“He’s the best in the business when it comes to customer engagement, he truly understands how brands need to behave in an omnichannel world to win-over and keep customers.”
Donovan added, “I’m really excited to be joining the LIDA team. They have the range of skills an agency now needs to help brands connect with their customers in a meaningful and long lasting way. I look forward to be part of that success story.
Most recently, Donovan ran the CRM and acquisition programmes for Virgin Media and PayPal, picking up a gold DMA award and a Mashies finalist. Previously, he has created award winning CRM programmes for Rolls-Royce, Vodaphone, and HSBC.
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]
Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]