MasterCard is getting behind the first commercial use of SoftBank’s robot, known as Pepper to his mates, inside Pizza Hut restaurants across Asia. And it’s not a bad idea to be honest, given ex-CEO of Maccas declared robots the future of employment.
According to The Drum, the service will offer MasterCard’s digital payment service MasterPass, with the pizza powerhouse giving Pepper a trial run over the next few months.
Pizza Hut is the first brand to jump on the robot bandwagon, with the end game aimed at getting Pepper in a whole string of Asian restaurants by the end of the year.
Per The Drum, MasterCard VP, innovation management, digital payments and labs, Tobias Puehse, said it’s not enough to just dump a robot into the mix, with consumers still expecting personalised service and simple processes.
“The app’s goal is to provide consumers with more memorable and personalised shopping experience beyond today’s self-serve machines and kiosks, by combining Pepper’s intelligence with a secure digital payment experience via MasterPass.”
Pepper will be programmed to respond when activated via a QR code or once the MasterPass has been switched on in the app, before offering personalised suggestions and helping the customer along to the checkout stage.
Naturally, the goal is to make waiting times smaller and customer grins bigger, with Pizza Hut Restaurants Asia MD Vipul Chawla adding it’s all about simplifying how customers “engage, connect and transact” with Pizza Hut.
“With an order-and-payment-enabled Pepper, customers can now come to expect personalized ordering at our stores, reduce wait time for carryout, and have a fun, frictionless user experience.”
SoftBank is preparing to launch Pepper to a wider market which includes America, and recently launched its first ad campaign for the robot:
To celebrate brands going “above and beyond to act with purpose”, Mumpower has announced its first-ever consumer choice awards. The ‘Vote on Purpose’ Australian Business Award 2021 aims to crown Australia’s favourite purpose-driven company, with Mumpower now calling on both corporations and Mum shoppers to nominate a value-led company or a specific brand campaign that […]
Sports fans will have to pay $10 a month to sign up for Stan Sport when it launches later this year, according to reports. The Nine-owned Sydney Morning Herald, is today reporting that Stan (also owned by Nine) will offer Stan Sport as a supplementary service, meaning fans must also have a subscription to Stan’s […]
Global creative platform Shutterstock has launched the 10th anniversary edition of its annual Creative Trends Report, highlighting the trends that will inspire creative expression and ingenuity in 2021. Announcing the report, Shutterstock creative director Flo Lau said that, after the year that was, the company was encouraged by the “positivity, originality, and resilience displayed by […]
Outgoing and twice impeached President Donald Trump released a pre-recorded farewell as he departed Washington. But many of the US’ major networks didn’t show it. Trump was banned from Facebook and Twitter in the wake of his supporters’ attack on the US Capitol on 6 January. His personal account on YouTube has also been suspended […]
New data from Facebook shows that an initiative aimed at supporting local news publishers is showing early signs of success. Australian and New Zealand publishers participating in the Facebook Journalism Project’s Reader Revenue Accelerator in 2019 and through 2020 secured more than 24,000 new paying subscribers and more than 160,000 new loyal readers (whether through […]
Radio personality and comedian Kate Langbroek has returned from Italy to rediscover Melbourne’s iconic Chapel Street Precinct, which has seen a post-lockdown renaissance of business over summer. Langbroek has stitched the words ‘Support Local’ on her sleeve, making visits to many Chapel Street Precinct businesses with a film crew capturing each of the business owners […]