MasterCard is getting behind the first commercial use of SoftBank’s robot, known as Pepper to his mates, inside Pizza Hut restaurants across Asia. And it’s not a bad idea to be honest, given ex-CEO of Maccas declared robots the future of employment.
According to The Drum, the service will offer MasterCard’s digital payment service MasterPass, with the pizza powerhouse giving Pepper a trial run over the next few months.
Pizza Hut is the first brand to jump on the robot bandwagon, with the end game aimed at getting Pepper in a whole string of Asian restaurants by the end of the year.
Per The Drum, MasterCard VP, innovation management, digital payments and labs, Tobias Puehse, said it’s not enough to just dump a robot into the mix, with consumers still expecting personalised service and simple processes.
“The app’s goal is to provide consumers with more memorable and personalised shopping experience beyond today’s self-serve machines and kiosks, by combining Pepper’s intelligence with a secure digital payment experience via MasterPass.”
Pepper will be programmed to respond when activated via a QR code or once the MasterPass has been switched on in the app, before offering personalised suggestions and helping the customer along to the checkout stage.
Naturally, the goal is to make waiting times smaller and customer grins bigger, with Pizza Hut Restaurants Asia MD Vipul Chawla adding it’s all about simplifying how customers “engage, connect and transact” with Pizza Hut.
“With an order-and-payment-enabled Pepper, customers can now come to expect personalized ordering at our stores, reduce wait time for carryout, and have a fun, frictionless user experience.”
SoftBank is preparing to launch Pepper to a wider market which includes America, and recently launched its first ad campaign for the robot:
BIG W has partnered with Pinterest to launch its new spring collections campaign that was entirely shaped from key insights of what Pinterest users in Australia have been searching for on the platform ahead of the season. Their campaign will mark the first time BIG W is using Pinterest’s trend insights to provide people with […]
Snap is launching Lens Studio 3.2, which lets augmented reality creators and developers build LiDAR-powered Lenses for the new iPhone 12 Pro, allowing Lens Creators to build Lenses that leverage LiDAR technology, mapping AR experiences closely to the real world. The state-of-the-art LiDAR Scanner on iPhone 12 Pro and iPhone 12 Pro Max enables immersive […]
Are you busy executive on the run, but also a bit of a raging alcoholic? Well, it appears Kmart is the place to be today. The budget chain has just unveiled a new $25 handbag that comes with a secret booze dispenser. On first inspection the bag looks like your everyday nautical-themed striped shoulder bag, […]
Celebrity chef Pete Evans is once again dishing out the goods by suggesting “sunlight”, “self-love” and “hugging” could work as COVID-19 vaccines. Evans made the comments in a Facebook Live with Sunshine Coast anti-vaxxer political candidate Allona Lahn. Lahn is a candidate in the Queensland state election for the Informed Medical Options Party, who believes […]
The NRL’s night of nights, the Dally M Awards to recognise the season’s best players, turned farcical overnight after News Corp’s The Daily Telegraph accidentally published the winner three hours before the announcement. Just as players were gathering for the Awards, The Tele published an online story from its chief league scribe Phil “Buzz” Rothfield […]
Land Rover Australia today announced its all-new, iconic Defender is set to take centre stage in Seven’s highly anticipated new reality series SAS Australia, as the major automotive and key sponsor. The sponsorship announcement follows the launch of the Land Rover Defender, with the brand integration designed to showcase the vehicle’s unrivalled durability, design and […]
Seven’s new show SAS has proven a surprise hit amongst Aussie viewers, with 834,000 (according to OzTAM metro numbers) tuning in to watch a group of celebrities undergo grueling military-style physical challenges. Roxy Jacenko was the first celebrity to voluntarily withdraw from the competition after just six hours, while Schapelle Corby has emerged as a […]
It’s one of the greatest action blockbusters of all time and 32 years later Die Hard still resonates with the film’s star, Bruce Willis, reprising his John McClane character for a car battery range from supplier Advance Auto Parts. The spot’s the work of creative agency The Marketing Arm and is a surprisingly violent effort […]
Global digital creative agency AnalogFolk Sydney has created a moody new campaign to launch Hyundai’s new N-Line sports package for the i30Sedan, launching across YouTube, Instagram, Facebook, Twitter and cinemas. The 90-second launch film ‘After Dark’ takes a non-traditional approach to a traditional car category with dream-like sequences and a quirky, original soundtrack featuring deconstructed […]
GroupM Australia Chief Investment Officer Nicola Lewis has been promoted to Global Chief Growth Officer of Finecast, GroupM’s fast-growing Addressable TV business. In her new role, Lewis will work alongside Global CEO Jakob Nielsen and the global leadership team to supercharge the Finecast global footprint, with expansion into 20 countries over the next 24 months. […]
The 9th annual UnLtd Cup saw 24 teams across the industry kick goals for good with OMD taking home the coveted trophy. The annual futsal tournament organised by UnLtd, our industry’s social purpose organisation, raised over $55,000 for children at risk. The extremely competitive and high energy event was held over two days on 15 […]
Global fashion retailer, H&M has announced the launch of its highly anticipated online store in Australia at hm.com. From today, Australian customers will have access to quality clothing at the best price, made in a sustainable way with the simple click of a button. H&M is committed to offering customers more sustainable fashion with all […]
Gillette France has released a new campaign created in collaboration with rookies from the Kourtrajmé film school and creative agency Marcel. With the campaign “Look Like The Man You Really Are”, produced in collaboration and directed by students of Kourtrajmé’s film school, Gillette takes a fresh look at French men, both in their “shaving” moments […]
Cannes Lions has announced the creation of its new masterband, LIONS. Building on 67 years of championing creative excellence, LIONS aims to drive progress through creativity and support the global community on their creative journeys, day in, day out. Speaking at the October edition of LIONS Live, which is taking place this week, Simon Cook, Managing […]
Val Morgan Digital (VMD) has hired four new team members with Alyce Thomas and Claudia Pearce joining as Agency Partnership Managers, Nicola Laing as Strategy & Content Manager and Jack Revell taking on the role of Branded Content & Weekend Editor of TheLatch—. The expansion follows consistent month on month growth at TheLatch—, which reaches 400,000 […]
KITKAT is launching a global campaign, inviting everyone to join in the celebration of the 85th anniversary of the brand. Created by Wunderman Thompson, it raises awareness of a social media competition to help people mark the occasion of KITKAT turning 85 in 2020. The campaign highlights that, at this unique moment, KITKAT will make […]
Following a period of sustained growth and client wins, B2B technology marketing consultancy, Splendid Suggestions, has laid some solid foundations to support the business through the next phase of growth. Off the back of a number of organic referrals from Australian–based clients sharing success with global counterparts, Splendid has recently appointed London-based Jess Littlewood (right, pictured), to lead the UK business and grow the new regional team. Of the appointment, Tim Sands, Co-Founder and Managing Director of Splendid says “Jess […]
VMG Digital, which creates bespoke, mobile-first video creative, optimised for social media platforms, today announces it has been appointed as a global Creative Marketing Partner for the TikTok Marketing Partner Program. Since launch in August 2020, the TikTok Marketing Partner Program gives brand marketers access to tools to create, measure and optimise ad campaigns on […]
Independent media agency MediaSmiths today announced the appointment of senior media executive and former insights lead for independent agencies and direct clients at Nova Entertainment, Natalie Murray, as a new Senior Account Planner/Buyer. Murray will be responsible for end-to-end management, planning and buying for several of the agency’s key clients, ensuring outcomes are delivered. She […]
IAB Australia today announced Playground xyz and Are Media (formerly Bauer Media) as the winners of its inaugural IAB Australia MeasureUp Awards. Selected by the members of the MFA Interactive Committee, the winners will present their research during the 4th Annual MeasureUp conference which begins today. Playground xyz was awarded Best Advertising Effectiveness for its […]
Stockland has partnered with Sydney-based presenter, stylist and author Jules Sebastian on a six-part Instagram TV recipe series – with episodes released monthly – in an effort to inspire customers to create healthy, easy-to-make meals from their kitchens at home. The series kicked off this month with an online demonstration from Jules on making the […]
Understanding the complexities of the tax system is enough to put anyone to sleep. Now H&R Block in conjunction with creative agency The Works, are giving Aussies the opportunity to enter into a peaceful slumber by listening to the soothing sounds of the Australian Tax code. ‘Taxation Relaxation’ is an Action for the Google Assistant […]
Industry superannuation fund, Cbus Super, has ramped up its focus on the retirement market with a new national campaign developed by The Shannon Company (TSC). The spot follows a worker’s morning routine as he transitions from employment to retirement, warmly demonstrating how some things in life don’t have to change. With COVID restrictions ruling out […]