NRL Snags Official ‘Grooming Partner’ In Slick New Partnership
International personal care brand Schick has announced its partnership with the NRL as the official NRL match ball sponsor for 2016, or the ‘grooming partner’ if you will.
As the official grooming partner of the NRL, Schick collaborated with a number of NRL sporting legends including Australian Kangaroo coach Mal Meninga, and NRL ambassadors Brett Kimmorley, Mario Fenech, and Ben Ross to officially launch this season’s match ball to media at a PR launch MC’d by Matt Shirvington.
NRL Head of Football, Todd Greenberg said Schick’s branding of the official match ball will see them integrated into every major on field moment in 2016.
“Through the Telstra Premiership, Holden State of Origin Series and our representative fixtures, Schick will be there when history happens,” Greenberg said.
Schick’s sponsorship involves match ball branding rights (Holden Cup, All Stars, ‘Test’ Matches, State of Origin Series, Telstra Premiership Rounds, Premiership Finals and Grand Final), on ground LED signage, along with an interactive ‘Head to Head’ tour to launch the latest Hydro razor innovation, which will kick off at the State of Origin.
“By taking up the coveted position of official match ball sponsor and grooming partner of the NRL the Schick Hydro ‘Head to Head’ campaign will reach a broader group of Aussie guys in a fun and interactive way through game presence and match side entertainment,” Schick marketing director Rachel Pullicino said.
“Integrating the Schick brand into live sport and amplifying through PR, experiential, social and digital will help us engage with our core demographic in a more meaningful way.”
Travelling the country and taking place at matches throughout the season, the interactive Hydro activations will give NRL fans a chance to go head to head with friends, family and notable NRL stars in a series of time trial shaving and sporting tests.
Agency Partners:
• Maverick Marketing & Communication: PR, Experiential and Social Media
• MEC: Communications Strategy, Media Planning, Buying & NRL Partnership Management
• JWT: ATL, Creative Strategy & Digital
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