The MKR Holden Gourmet Road Trip Takes A Tasty Trip Around Australia

The MKR Holden Gourmet Road Trip Takes A Tasty Trip Around Australia
Adriana Colaneri
By Adriana Colaneri



My Kitchen Rules (MKR) has had a sizzling start to the season, and things are about to heat up even more, with the launch of The MKR Holden Gourmet Road Trip – an interactive event series that takes all the tastes of the MKR kitchen to the streets, thanks to the Holden Trax.

Over the coming weeks, The MKR Holden Gourmet Road Trip will visit ten unique locations across Sydney, Melbourne and Brisbane, giving fans the opportunity to taste some of the season’s most inspired meals and meet some of its most loved talent.

The first stop on The MKR Holden Gourmet Road Trip will be Brisbane, this Friday 19th February; fans have, however, already been teased with a taste of what’s to come via a custom brand TVC aired during this week’s episodes of My Kitchen Rules.

This exciting event series was created in conjunction with Carat’s specialist sponsorship division, Carat Connect, and Seven West Media’s events & production team, Red Events & Red Engine.

GM Holden’s executive director of marketing and customer experience, Geraldine Davys said, “We know how much Australia loves My Kitchen Rules – it’s a fantastic series.

“Our focus with this partnership is really to give MKR fans more of the content and experiences they love, born out of our commitment to becoming Australia’s most customer-centric automotive brand.”

Head of Carat Connect, Natalie Kean said, “It’s rewarding to have facilitated this partnership between two of Australia’s most iconic brands, Holden and My Kitchen Rules. Our team is dedicated to finding new and unique ways to give Holden’s customers more of what they love.”

Seven Network’s sales director of sponsorships and multi channels, Lisa Squillace added, “We are extremely pleased that Holden has partnered with such a powerful asset as Australia’s biggest show, MKR. Not only are they integral part of the show and across all touch points, we are activating like we have never done before.

“Bringing MKR to the streets is something that will not only work well for both our brands, but also importantly give our viewers a taste of the show.”

To find out more about the Holden Gourmet Road Trip, visit http://holdengourmetroadtrip.tumblr.com/.




Please login with linkedin to comment

#bringonthejoy feefo sydney office launch

Latest News

Choose A Path Less Trodden This Cannes In Cairns
  • B&T Exclusive

Choose A Path Less Trodden This Cannes In Cairns

Don’t be basic. Think creatively and you shall reap the benefits of Cannes in Cairns. “We want brands!” “We want the CMOs!” We heard you and we acted. The content slate at this year’s Cannes in Cairns, presented by Pinterest, is packed to the rafters with some epic brands and top marketing talent. But that’s […]

Cannes In Cairns MC Keeva Stratton Shares Her Top Session Picks
  • B&T Exclusive

Cannes In Cairns MC Keeva Stratton Shares Her Top Session Picks

Self-professed nerd and one of four top Cannes in Cairns, presented by Pinterest MCs, Keeva Stratton has a front-row seat to some fascinating minds and fierce debates. But who should you put on your must-see, must-hear list? Here, B&T grabs five with the Quip agency founder, who will be helming the lecture in the Rainforest […]

Nielsen Data Reveals Brands Spending Big To Attract Aussie Tourists
  • Advertising

Nielsen Data Reveals Brands Spending Big To Attract Aussie Tourists

Nielsen Ad Intel data has revealed that the travel and tourism industry spent more than $153 million on advertising in Australia in Q1, 2024 – an increase of 8 per cent from the previous quarter, with TripADeal the biggest spender, followed by Virgin Australia, then the Flight Centre-owned Ignite Travel. As many Australians return from […]