Japan Macca’s’ X-Rated New Menu Item Goes Viral

Japan Macca’s’ X-Rated New Menu Item Goes Viral
B&T Magazine
Edited by B&T Magazine



McDonald’s Japan has released a new dessert item that has gone viral, and it’s not due to its taste.

The FMCG giant recently unveiled its “Otona no Kuriimu Pai”, which is a dessert with a Belgian chocolate or cream cheese filling.

Innocent enough, if you translate the name into English, you get something rather X-rated: “adult cream pie”.

McDonald’s Japan started marketing its new menu item on social media a few days ago, with its website describing the dessert as and ‘”Adult cream pie” to satisfy the adult mind’.

It also launched a video campaign to go alongside the release of the new item. In the ad, a young woman asks an older woman if the pie was “really that delicious?”

The older woman responds: “If you eat it once, you’ll be filled” before they both get into a taxi and head to McDonald’s.

Twitter users quickly began roasting the ad over its major translation fail.

One wrote: “I know a few people that will be lined up for these.”

Another said: “Population declining is a real issue here in Japan, so …”

However, some have suggested the new item name is not a “lost in translation” moment but rather it was an intentional double-entendre thanks to the rather obvious innuendos in the advertising of the item.

 

 

 

 




Please login with linkedin to comment

McDonald's

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]