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Reading: Kleenex Exhibits Care In ‘Real Softies’ Via electriclimefilms And R/GA
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B&T > Media > Kleenex Exhibits Care In ‘Real Softies’ Via electriclimefilms And R/GA
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Kleenex Exhibits Care In ‘Real Softies’ Via electriclimefilms And R/GA

Staff Writers
Published on: 11th June 2021 at 10:18 AM
Staff Writers
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In Kleenex’s new ‘There’s Care in Every Square’ campaign, boutique film house electriclimefilms and its Sydney team worked collectively with R/GA to produce brand and hero films.

Featuring the Kleenex Aloe, Complete Clean and Eco Toilet Paper products, as well as the factory in South Australia, the film showcases how Kleenex’s dedicated employees make their top-notch products with absolute passion. Ultimately, providing Australians with everyday essentials that care.

The film opens with a wide shot of the magnificent Millicent Mill at the break of dawn, bathed in the morning light, when the heroes of Kleenex start their daily work.

With Director and DoP Michael Tessari and produced by Lisa Macfarlane, the piece brings to life a genuine story that is quintessentially Australian. Viewers are brought through a tour of the factory and scenes of meticulous care put into the making of each product, paired with an iconic local voice and stunning cinematic shots.

By incorporating simple, authentic, and honest portraits of each extraordinaire within the mill, as well as showing the analogy of the factory as a finely made mechanical watch, the ad demonstrates what the Kleenex way is: “when you put care in, you get care out”.

 

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TAGGED: electriclimefilms, Kleenex, r/ga
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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