In Kleenex’s new ‘There’s Care in Every Square’ campaign, boutique film house electriclimefilms and its Sydney team worked collectively with R/GA to produce brand and hero films.
Featuring the Kleenex Aloe, Complete Clean and Eco Toilet Paper products, as well as the factory in South Australia, the film showcases how Kleenex’s dedicated employees make their top-notch products with absolute passion. Ultimately, providing Australians with everyday essentials that care.
The film opens with a wide shot of the magnificent Millicent Mill at the break of dawn, bathed in the morning light, when the heroes of Kleenex start their daily work.
With Director and DoP Michael Tessari and produced by Lisa Macfarlane, the piece brings to life a genuine story that is quintessentially Australian. Viewers are brought through a tour of the factory and scenes of meticulous care put into the making of each product, paired with an iconic local voice and stunning cinematic shots.
By incorporating simple, authentic, and honest portraits of each extraordinaire within the mill, as well as showing the analogy of the factory as a finely made mechanical watch, the ad demonstrates what the Kleenex way is: “when you put care in, you get care out”.
A Canadian TV reporter has delivered a withering response after being fat shamed live on air. Leslie Horton, 59, was delivering a live traffic report for news outlet Global News when a viewer’s email suggesting she was pregnant caught her eye. Horton responded: “So, thanks for that. Um, no, I’m not pregnant. I actually lost […]
The BBC’s buttoned-up and respectable image took a bashing this year after star presenter Huw Edwards was found to be paying for sexual imagery of a young person. And now this image is taking a very different bashing in the form of a middle finger. I’m sure most of us (aside from B&T journalists) have […]
Following a period of significant client growth, leading auto marketing agency, DBC2 has appointed Jason Fisher (lead image) to the newly created role of CEO. The appointment is part of DBC2’s long term growth strategy ahead of the agency announcing a brand refresh and expanded proposition in early-2024. As a new shareholder of the business, […]