DARKHORSE has announced its continued expansion into the Australian market with three new major accounts added to its ever-growing Trans-Tasman roster. Over the past month, the award-winning integrated creative agency has secured exciting contracts with L’Oréal Australia and New Zealand, Range Rover Australia, and Malibu Australia and New Zealand.
Kicking o the successful quarter with full development and execution of the Range Rover House Thredbo. A new curated experience celebrating the Range Rover lifestyle, and epitomising modern luxury.
News that DARKHORSE has been appointed onto the roster for the Event Management and PR for L’Oréal Australia and New Zealand marks an exciting new chapter for the two companies, further solidifying their strong six-year relationship.
DARKHORSE has been at the forefront of shaping the beauty landscape in New Zealand over the past decade, responsible for spearheading best-in-class experiences across Luxe, Consumer, Professional and Dermatological beauty divisions for some of the world’s most iconic brands within the L’Oréal stable – such as Lancôme, Prada, Giorgio Armani, La Roche-Posay, YSL and Maybelline.
Last, but certainly not least, DARKHORSE was appointed lead agency for Malibu across Australia and New Zealand this month, solidifying their expertise for creating strategic activity that can work in both markets.
The pitch process for each of the new accounts continues to highlight the exceptional capabilities and unique approach of the DARKHORSE team, drawing from its impressive range of knowledge and experience in both its Australian and New Zealand oces.
Mike Hewitt, managing director and co-founder at DARKHORSE, said, “This is an exceptionally exciting time of growth and expansion for the DARKHORSE brand, and we’re honoured to step up to the challenge as lead agency for these iconic brands.”
“The DARKHORSE team will eectively leverage our expertise in both Australia and New Zealand to create unforgettable experiences, help set new industry standards and drive outstanding results,” he says.
Alongside these significant account appointments, DARKHORSE is also pleased to announce a new hire to its growing Australian-based team, welcoming Penny Thomas as events director.
Thomas joins DARKHORSE with over a decade’s worth of involvement in brand experience across both Australia and the UK. Her knowledge and expertise come from producing countless large-scale consumer experiences, as well as leading experiential and retail campaigns across luxury brands, technology and sporting industries.
“I’m really excited to join the DARKHORSE team and mark the beginning of the next chapter of my career,” said Thomas. “I’m looking forward to supporting the agency in delivering extraordinary experiences for our clients and ensuring we go beyond their expectations to help them smash their goals”.
As DARKHORSE continues its exciting era of expansion, the agency remains committed to excellence and innovation to create unforgettable experiences and industry-leading results in both New Zealand and Australia.
