Australian advertising greats provide advice for junior creatives, alongside how to process their thinking in a free eBook written by Kevin Pease, associate creative director.
Pease, currently working at Thinkerbell, wanted to provide an efficient summary of how junior creatives can process their thinking and ideas. Not reinventing the wheel, but simply putting together what we all learn over the course of our careers so it’s available for those outside agency environments. The goal of the eBook is to create a shortcut for budding creatives by passing on the shorthand used throughout the industry.
The eBook “Insight, Ideas, Executions” details exactly what’s on the cover, breaking down how each part is different but comes together to form the overall shape of ideas. Reverse engineering some of the great campaigns from recent history to imagine how they came together.
Pease said, “Ideas are my favourite thing about advertising. The feeling you get when a thought hits you and you think you’ve got it. Getting into the deepest of details of what it is and letting it lead everything else that comes after. Then, finally, getting to share something that excites you. I’ve always lent on the process that was passed on to me and it’s been invaluable. I hope to pass this on to help students and junior creatives, so they know exactly what their ideas are and why they’re good.
‘’Kevin has gone about this in a very collaborative way, getting feedback before publishing from all the students at Western Sydney Ad School and elsewhere. My students found it very helpful in simplifying things whenever they had no idea what I was talking about. Thanks Kevin for making me look good.’said Rocky Ranallo, course founder.
The book also provides advice on what creative leaders look for in junior folios. Articulated by some of Australia’s most highly regarded creative leaders, both past and present. Very special thanks to Mike Spirkovski, Jon Burden, Stu Turner, Marianne O’brien, Cristian Staal, Fee Millist and Sarah McGregor. Plus, all the junior creatives and interns who’ve read and given feedback on the book over the years.
For anyone who’s interested in a copy of eBook, please reach out to Pease at www.kevinpeasewastaken.com
Please login with linkedin to comment
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]
Australian property site realestate.com.au has announced the extension of its partnership with the Sydney Swans for two further seasons. Lead image: Tom Harley, Owen Wilson and Tom McCartin realestate.com.au has partnered with the Swans since 2016 and has called the back of the club’s iconic guernsey home since becoming a major partner in 2020. This […]
Leading independent media agency, Avenue C, is thrilled to announce the appointment of Paula Lopes as Digital Director. Paula, a seasoned professional with over 17 years experience in the media industry, joins Avenue C from her role as Chief Operations Manager of KINESSO (merger of Reprise, Matterkind, and Kinesso specialities).
oOh!media brought together more than 260 of its sales, operations, commercial, marketing, finance and leadership teams last week for its national annual revenue and growth conference. Held over two days at the picturesque Rydges Resort in Hunter Valley, the event ‘Fusing people and performance’ focussed on how to build a high-performance mindset and how it […]