Job Site ‘Indeed’ Launches Global Brand Campaign
Global job site Indeed is demonstrating how it helps millions of job seekers and employers find the right fit through a global brand campaign that is launching in eight countries.
Indeed is expanding its brand campaign “How the World Works” based on strong results from its 2014 launch, which increased brand awareness by at least 50% in Australia, Germany, United Kingdom and United States. The brand campaign will continue in those countries and will launch in Canada, France, Japan and the Netherlands for the first time.
“While Indeed is in more than fifty countries, we’ve focused our campaign on eight key markets where we have a team on the ground working closely with employers and job seekers,” said Paul D’Arcy, senior vice president of marketing at Indeed. “We’ve experienced tremendous global growth over the last ten years and this campaign will help boost awareness in markets we operate in.”
The global campaign continues with stories that cover a wide range of professions across different industries. The campaign’s goal is to illustrates how each unique person can make a difference and contribute to a company’s or even an entire industry’s success.
“We know that a fulfilling career is one of the most important aspects of a person’s life and we want to honour the significance of that,” said D’Arcy. “This campaign shows how committed we are to helping employers and job seekers find the right fit.”
The campaign will air on TV, social media, online and in outdoor placements.
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