Jellysmack Named World’s Most Innovative Company In Video

Global creator company, Jellysmack has been named on Fast Company’s annual list of the World’s Most Innovative Companies for 2022, ranking as number one in the video category.

The ranking praises and reaffirms Jellysmack’s forward-thinking suite of proprietary video technologies.

Fast Company’s editors and writers sought out the most groundbreaking businesses across the globe and industries, and also judged nominations received through their application process.

Previous number one companies in the video category included Apple in 2021 and Vimeo in 2020.

Jellysmack ANZ country manager, Ezechiel Ritchie, said claiming top spot in the video category was an “incredible accomplishment”.

“The fragmentation of audiences, as well as the proliferation of social media platforms, has made it very difficult for video content creators and media companies to fulfil their potential,” he said.

“We have seen more than 48 per cent year-on-year video advertising growth in 2021, reaching 2.9 billion in Australia, and we are in a fortunate position to be able to support creators with our tech, data, finance, and content infrastructure they need to find lasting success across a range of video platforms.

Over the last year, Jellysmack has seen impressive growth driven by the high performance of the company’s Creator Program and in ANZ has signed an additional eight content creators in 2022 taking its stable to 25.

Jellysmack’s Creator Program leverages proprietary AI technology and first-party data to identify, edit, optimise, and distribute a creator’s video content to additional social platforms like Facebook, Snap, YouTube and more. As a result, creators maximise their reach and revenue at an unrivalled pace, with no extra work.

The program currently counts more than 500 of the world’s most influential creators as partners, including megastars MrBeast, PewDiePie, and Nas Daily.

Jellysmack’s technology suite recently attracted a nine-figure Series C investment from the SoftBank Vision Fund II which catapulted it to unicorn status. The funding has accelerated Jellysmack’s international expansion as well as R&D investments in its core technology.

In November 2021, Jellysmack acquired UK-based AI editing technology startup, Kamua, adding new breakthroughs in computer vision and machine learning into Jellysmack’s in-house technology suite.

The company is currently editing well over 10,000 videos on average each month comprising over 150,000 editing hours, and, with help from the Kamua acquisition, plans to reduce the time it takes to resize and recut videos by up to 3x.

In January 2022, Jellysmack announced an ambitious new catalog licensing venture earmarking $US500m ($A679m) in capital for creators in return for licensing the ad revenue of their existing YouTube content.

Jellysmack’s deep data and AI capabilities enable the company to predict the potential earnings of any given creator’s YouTube video catalog and offer lump sum payments ranging from $US50,000 ($A67,000) to $US50m ($A67m).

This model gives creators an upfront cash infusion to take the next steps for business growth without giving up any equity in their intellectual property.

The World’s Most Innovative Companies is Fast Company’s signature franchise and one of its most highly anticipated editorial efforts of the year. It provides both a snapshot and a road map for the future of innovation across the most dynamic sectors of the economy.

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