Out-of-home player JCDecaux has issued a warning to the “Bushfire Brandalism” activists who have been vandalising their assets with climate change art, suggesting it will not hesitate to take the matter to the police.
An artist collective has taken to the streets of Sydney, replacing JCDecaux bus stop ads with pro-environment advertisements.
Dressed in hi-viz vests with JCDecaux’s logo on the back and using an allen key, the activists have been replacing corporate advertising with political artwork asking Australia and its politicians to take more action against climate change.
A JCDecaux spokeswoman said the company had been aware of the vandalism campaign for a while and is now considering going to the police if the issue continues.
“JCDecaux haven’t contacted authorities at this point – but will be left with no choice if it persists,” she told The Australian.
View this post on Instagram
A few flicks taken around Sydney of the #Bushfirebrandalism project. “As a collective group of Australian artists, we have been driven to reclaim public advertising space with posters speaking to the Australian government’s inaction on climate change and the devastating bushfires. We do not accept that this situation is ‘business as usual’. We are making these issues visible in our public spaces and in our media; areas monopolized by entities maintaining conservative climate denial agendas. If the newspapers won’t print the story, we will!” #Bushfirebrandalism
The #BushfireBrandalism collective is comprised of 41 artists across Sydney, Melbourne, and Brisbane. So far, they have targeted roughly 80 advertising spots.
Some of the artwork includes Scott Morrison dressed in a Hawaiian shirt and saying “Merry crisis”, a melting Caramello Koala, a portrait of ScoMo with the words “climate denial” across his forehead and the Australian continent crying.
A Bushfire Brandalism spokesperson told The Oz they weren’t intentionally targeting JCDecaux but felt it was a necessary action to promote the urgent need for climate action.
SCA has announced a new smart speaker experience for the Hit Network, with Tom and Olly’s Guide to Lockdown. A voice-activated way to get inspiration and information on fun activities that can be done at home, the guide is curated to appeal to a wide audience. Smart speaker users will find a range of ideas […]
Reprise Australia CEO Maria Grivas has announced two new senior positions at the digitally-led performance marketing business that is part of Mediabrands Australia. The appointments are Grivas’ most prominent steps since taking her role in June this year. “At Reprise our mission is to help brands build and accelerate customer flow,” said Grivas. “These new […]
Digital marketing agency Tug has been appointed by global restaurant booking platform Dish Cult to optimise search across key markets including Australia, New Zealand, UK and Ireland. Dish Cult, which is powered by global reservation and table management solution ResDiary, is a content-led booking platform that includes stories, guides and news on where diners should […]
A new report from The Bureau of Investigative Journalism has revealed that ads for major brands like Nike, Amazon and ASOS are appearing on COVID-19 and anti-vaccination conspiracy sites. The Bureau’s research spanned the course of three months, in which they found ads for major brands, as well as government sites like the UK’s National Health […]
Back in June 2020, QMS pulled off a major coup, snaring the City of Sydney’s outdoor assets away from rival JCDeceaux in a 10 year deal reported to be worth $300 million. COVID has made the changeover and erection of new street furniture challenging, but here B&T chats with Jemma Enright who joined the business […]
M&C Saatchi creatives Sam Rowlands and Jason Leigh talk about their personal creative pursuits, and how it informs their advertising. Then they decided that, as they hadn’t seen each other in a long time, they’d prefer to interview each other… Sam Rowlands — art director/painter/sculptor/fashion designer (as interviewed by Jason Leigh) Sam forgot about our […]
Esports organisation ORDER has announced the appointment of Michael Speakman as its new Head of Commercial. As part of ORDER’s expansion, Speakman will help navigate new commercial opportunities by offering a creative space for brands to connect, level up and deliver partnerships across the gaming ecosystem. ORDER continues to sustain its rapid expansion by appointing a […]
Hivestack, the leading global programmatic digital out of home (DOOH) ad tech company today announced a partnership with Clear Channel Outdoor Americas (CCOA), the US based business of Clear Channel Outdoor Holdings: one of the world’s largest outdoor advertising companies. Through this new partnership, CCOA will offer advertisers a way to buy DOOH inventory programmatically […]