JCDecaux Announces New Partnership With Bush Heritage Australia

JCDecaux Announces New Partnership With Bush Heritage Australia
SHARE
THIS



JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART.

JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. JCDecaux’s new partnership with Bush Heritage focuses on reducing environmental impact.

Bush Heritage Australia is a national not-for-profit conservation organisation that buys and manages land, and partners with Aboriginal people to protect our unique landscapes and precious native species.

With 30 years’ experience in returning the bush to good health, Bush Heritage has built a reputation for protecting Australia’s irreplaceable wildlife through science-based actions and strategy.

JCDecaux Chief Executive Officer, Steve O’Connor, said: “Through JCDecauxHEART, we aim to partner with organisations that create real and lasting social impact, helping them win the hearts and minds of people in the community.

“Our partnership with Bush Heritage Australia aligns perfectly with that vision and allows JCDecaux to expand upon on our existing environmental practices to provide real impact beyond the cities as we contribute to protecting some of the most remote areas of Australia and the species that call them home. It’s a partnership that also provides tangible support to Aboriginal communities, delivering conservation, socio-economic and cultural outcomes and we’re really proud to announce it today.”

Bush Heritage Chief Executive Officer, Heather Campbell, said: “Solving the serious environmental challenges of our time requires big ideas and big investment – this partnership shows JCDecaux’s strong leadership and their deep commitment to making a difference. Their support gives us a fantastic opportunity to increase awareness of our work to new audiences and will help us undertake large-scale conservation projects around Australia.”

The partnership will give Bush Heritage Australia access to space on several key JCDecaux Street Furniture and Large Format sites, while also providing JCDecaux staff engagement opportunities that include meeting leading conservationists.

Please login with linkedin to comment

Bush Heritage Australia JCDeaux

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]