After almost 60 years and 24 movies, everyone knows James Bond’s drink of choice is a martini “shaken, not stirred”.
However, it appears 007 has ditched the gin and vodka for beer in the latest tie-in for the upcoming release of No Time To Die.
In a new spot for sponsor Heineken, 007 (aka Daniel Craig) is seen sitting in a ritzy bar and taking his time over a bottle of the famous beer. It comes with the tag “worth the wait”, a clear reference to the film’s delayed release due to COVID.
The spot’s the work of Heineken’s creative agency Publicis Italy and follows on from last week’s far more action packed tie-in by courier firm DHL (watch that effort here.)
It’s not clear how much Craig gets paid for spruiking products outside the $US25 million ($A34.2 million) he gets to appear in Bond flicks. That said, he famously nabbed $US5 million ($6.8 million) to hold a Samsung phone in 2015’s Spectre.
Check out the new work for Heineken below. No Time To Die is due in Aussie cinemas on November 11.
Bram Westenbrink, global head of the Heineken brand, commented on the work: “Heineken has been a proud partner of James Bond films since 1997. Like all Bond fans, we can’t wait for No Time To Die to hit cinemas. That said, we believe some things really are worth waiting for. And now we can prove it. Whether it’s an ice-cold Heineken or an action-packed blockbuster – the best things truly do come to those who wait.”
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