B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • Pinterest
  • Thinkerbell
  • B&T Women in Media
  • AFL
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • AI
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: “It’s A Hoff-Alanche!” David Hasselhoff Plays Nine Roles In Totally Bonkers Ad For Internet TV Service
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > “It’s A Hoff-Alanche!” David Hasselhoff Plays Nine Roles In Totally Bonkers Ad For Internet TV Service
Campaigns

“It’s A Hoff-Alanche!” David Hasselhoff Plays Nine Roles In Totally Bonkers Ad For Internet TV Service

Staff Writers
Published on: 1st December 2020 at 9:28 AM
Staff Writers
Share
2 Min Read
SHARE

More proof you can’t keep a good man down comes a new ad for US internet TV service Pluto TV fronted by none other than the legendary actor, singer and unifier of a divided Germany, David Hasselhoff.

A testimony to the man’s incredible acting skills, the 68-year-old Hoff plays all nine characters – including a reprise of Baywatch’s Mitch Buchannon – in the witty TVC for the ViacomCBS-owned service.

The spot was created in-house and was directed by Jonas Morganstein, better known for his work on SpongeBob Squarepants.

Check out the nutty fun below:

Commenting on the work, Pluto TV’s head of marketing Fran Hazeldine said: “The Hoff was always our top pick. He’s a TV legend who channels ’90s nostalgia and internet-era relevance in equal measure. That retro-future quality is a perfect brand fit for Pluto TV, because we offer a huge range of classic and premium content, presented via a familiar live-guide experience.

“Originally, we planned to shoot David as the host and eight other actors for the character parts, but he suggested playing all of the characters, which we thought was hilarious. The multi-Hoff concept also made total sense in a Covid production context,” Hazeldine added.

 

 

 

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Ad campaigns, David Hasselhoff
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Telstra Launches One-Off Ad During State Of Origin Decider
11/07/2025
Clemenger BBDO Sydney office.
Agency Scorecard: Clemenger BBDO
11/07/2025
Matt Coote.
Matt Coote Takes New Senior Role At GumGum
11/07/2025
Spenser Skates.
Amplitude Acquires Kraftful To Embed AI-Native Voice Of Customer Capabilities
11/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?