In-House Agency Council Unveils IHAC Awards Jury & Award Categories

In-House Agency Council Unveils IHAC Awards Jury & Award Categories

The In-House Agency Council (IHAC) has unveiled the lineup of jurors and award categories for the IHAC Awards 2023 presented by TikTok.

The IHAC Awards 2023 is Australia’s premier award show for Australian in-house and hybrid agencies that celebrates outstanding work by in-house agency teams.

Entries are now open for the 2023 IHAC Awards.

Nick Garrett, global leader, marketing & commerce, Deloitte Digital, will chair the judging panel.

The judges are:

  • Alastair McCausland – chief marketing officer, Camplify
  • Angela Greenwood – chief marketing officer, Youi
  • Denny Handlin – head of Creative Lab AU, TikTok
  • Gavin Watson – senior industry lead marketing, creative, retail & manufacturing, Monday.com
  • Michael Sinclair – brand and marketing advisor
  • Mike Connaghan – managing director, commercial content, News Corp Australia
  • Nick Thomas – partner & chief strategy officer, lution
  • Sheena Sudra – executive director, marketing & CX (Asia Pacific), KeyPath Education
  • Tim Hernadi – general manager marketing, Sportsbet
  • Vinetha Manthena – director, digital marketing, Optus

2023 award categories include:

1. The IHAC Award for Best Creative Work

2. The IHAC Award for Best Integrated Campaign

3. The IHAC Award for Best Innovation

4. The IHAC Award for Agility

5. The IHAC Award for In-House Agency of the Year

Entries for the IHAC Awards close on 30 June.

IHAC chairman Chris Maxwell said: “In-house and hybrid agencies are raising the bar creatively, and delivering growth for brands. We see brands like Squarespace, Apple and ABInBev being recognised globally, winning big awards.

“The IHAC Awards is about giving our local industry a platform to showcase their best work, which is proven to be beneficial for morale and talent attraction.

“In 2022 we saw some incredible in-house work from the likes of Sportsbet, Koala and Asahi, in 2023 we’re expecting even more. Thanks to our sponsors TikTok and monday.com entry is free and we’ve made it really easy to enter, so there’s no excuse not to showcase the work you’re proud of.”

Sportsbet GM marketing, Tim Hernadi, added: “Sportsbet was thrilled to win the 2022 In-House Agency of the Year Awards.

“It was an enormous boost for the marketing team and great recognition of Sportsbet’s long-term investment in building internal capability. Winning an award like this helps position Sportsbet as a destination of choice for many marketers.”

Garrett continued: “It’s a pleasure to Chair the IHAC Awards judging panel, I’m consistently impressed with the quality of work coming from in-house teams, which gets better each year.”

You can enter the awards here.




Please login with linkedin to comment

Ihac

Latest News

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile
  • Media

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile

Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7
  • Advertising

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7

B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]

by B&T Magazine

B&T Magazine
Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma
  • Opinion

Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma

The science is not in question – smarter people than I, with far more data, have codified it. The logic is not up for grabs…it makes sense that creating mental shortcuts to your brand keeps you at the top of your mind. Lead image: Kate Smither – Owner, The Tall Planner I wouldn’t even take […]

Opinion

by B&T Magazine

B&T Magazine
African woman using a cellphone in an office alone
  • Marketing

Ortto & Tall Bob Partner To Deliver Better SMS & MMS For Australian & NZ Businesses

Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]

Slew Of New Hires At Snap Inc.
  • Media

Slew Of New Hires At Snap Inc.

Snap Inc. has announced a number of new recruits. B&T unaware if it positively impacted SEEK's share price.

Reddit Gets Playful Brand Refresh
  • Technology

Reddit Gets Playful Brand Refresh

This will be of interest to any Reddit fans, graphic designers or lovers of an orange so bright it burns the retinas.

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market
  • Advertising

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market

Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label
  • Marketing

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label

Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]

realestate.com.au Extends Major Partnership With Sydney Swans
  • Marketing

realestate.com.au Extends Major Partnership With Sydney Swans

Australian property site realestate.com.au has announced the extension of its partnership with the Sydney Swans for two further seasons. Lead image: Tom Harley, Owen Wilson and Tom McCartin realestate.com.au has partnered with the Swans since 2016 and has called the back of the club’s iconic guernsey home since becoming a major partner in 2020. This […]

Avenue C Nabs Paula Lopes From KINESSO
  • Marketing

Avenue C Nabs Paula Lopes From KINESSO

Leading independent media agency, Avenue C, is thrilled to announce the appointment of Paula Lopes as Digital Director. Paula, a seasoned professional with over 17 years experience in the media industry, joins Avenue C from her role as Chief Operations Manager of KINESSO (merger of Reprise, Matterkind, and Kinesso specialities).

oOh!Media Fuses People & Performance At National Annual Revenue & Growth Conference
  • Advertising

oOh!Media Fuses People & Performance At National Annual Revenue & Growth Conference

oOh!media brought together more than 260 of its sales, operations, commercial, marketing, finance and leadership teams last week for its national annual revenue and growth conference. Held over two days at the picturesque Rydges Resort in Hunter Valley, the event ‘Fusing people and performance’ focussed on how to build a high-performance mindset and how it […]