Hyundai, Snapchat Launch AR Experience For New Hyundai Kona

Hyundai, Snapchat Launch AR Experience For New Hyundai Kona
B&T Magazine
Edited by B&T Magazine



In an AR and automotive development, Hyundai has developed an AR Lens bringing its Kona to Snapchat.

Snapchatters can now bring the car into their own space by scanning the Snapcode below or searching for the Lens via the Lens carousel. Aussie Snapchatters can then explore the car and the latest technology that Kona has to offer.
Snapchat said its platform “perfectly aligns” to Kona as the fun, small SUV.

“We recognise how engaged with technology the Kona audience is and how they have such an appetite for life,” Hyundai Australia product portfolio marketing manager Helen Gilmartin said.

“Snapchat provides the perfect platform to encourage our audience to engage with the Hyundai Kona in a different way, while also seamlessly integrating our campaign character, The Mopster, into the AR Lens.”

Snap Australia’s head of agency partnerships, Matthew Coote, added: “We are excited to work with Hyundai to bring this campaign to life.

“As a platform, Snapchat has always opened to the camera, inviting people to express themselves, and be creative.

“We believe that augmented reality is an extremely powerful tool not only for visual expression, but an opportunity for businesses to reach out to their target audience in an engaging way.”




Please login with linkedin to comment

hyundai Snapchat

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]