Hyundai, Snapchat Launch AR Experience For New Hyundai Kona
In an AR and automotive development, Hyundai has developed an AR Lens bringing its Kona to Snapchat.
Snapchatters can now bring the car into their own space by scanning the Snapcode below or searching for the Lens via the Lens carousel. Aussie Snapchatters can then explore the car and the latest technology that Kona has to offer.
Snapchat said its platform “perfectly aligns” to Kona as the fun, small SUV.
“We recognise how engaged with technology the Kona audience is and how they have such an appetite for life,” Hyundai Australia product portfolio marketing manager Helen Gilmartin said.
“Snapchat provides the perfect platform to encourage our audience to engage with the Hyundai Kona in a different way, while also seamlessly integrating our campaign character, The Mopster, into the AR Lens.”
Snap Australia’s head of agency partnerships, Matthew Coote, added: “We are excited to work with Hyundai to bring this campaign to life.
“As a platform, Snapchat has always opened to the camera, inviting people to express themselves, and be creative.
“We believe that augmented reality is an extremely powerful tool not only for visual expression, but an opportunity for businesses to reach out to their target audience in an engaging way.”
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