How To Win A B&T Award with B&T Editor-In-Chief David Hovenden

How To Win A B&T Award with B&T Editor-In-Chief David Hovenden

Welcome back to our special series on How To Win A B&T Award.

There is only one week – yes, ONE WEEK – before entries to this year’s B&T Awards close on Monday 19 July.

We know that many of you will be finalising your wonderful entries, so we’ve decided to bring you our very own editor-in-chief, David Hovenden, to help you iron out those final details.

His top tip? Get the judge’s attention – and do it fast.

“The thing I always remind people is, the judges sometimes have a huge pile of entries to get through, so don’t think your one is special and an individual snowflake,” he said.

“Make it interesting from the get-go – get their attention, because they’re not going to contemplate it for hours.”

And while it’s all about getting the judge’s attention, he warns entrants to be careful not to stray into the realm of fiction.

“Tell the truth,” he said.

“Everyone’s prone to gild the lily, to a certain extent, and I think that’s fine – everyone expects that.

“But if the bullshit barometer starts going off a little bit too hard, it’s hard to believe anything that you say after that, and then you’re dismissed pretty quickly.”

Having been involved with the judging process since 2008, Hovenden has seen all number of different approaches in terms of how people approach the judging process.

With this wealth of experience, he knows that while there is no ‘secret recipe’ when it comes to the B&T Awards, there are certainly some strategies that help.

“The winners have had completely different approaches,” he said.

“The thing that seems to really captivate the judge’s attention is a really genuine story arc that just gets people in and listening from the get-go.”

To find out more about this year’s B&T Awards, you can visit the website here.

A friendly reminder that entries close on Monday 19 July 2021 at 5pm AEST (late entries close on 26 July).




Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]