H&M Launches Shop Online In Australia From Today

H&M Launches Shop Online In Australia From Today
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Global fashion retailer, H&M has announced the launch of its highly anticipated online store in Australia at hm.com. From today, Australian customers will have access to quality clothing at the best price, made in a sustainable way with the simple click of a button.

H&M is committed to offering customers more sustainable fashion with all products to be made from recycled or other sustainably sourced materials by 2030. H&M Shop Online offers transparency behind each garment, allowing customers to easily find the origin of a product, the countries it was produced in and the suppliers and factories where it was made.

For the first time globally H&M is launching online at the same time as its loyalty program, H&M Member. To celebrate, customers will receive 20% off their first purchase when joining the program. Customers can browse the latest collections and check out exclusive items with amazing offers at hm.com and on the H&M mobile app.

‘We are very excited to finally launch H&M online in Australia and to be able to offer our fashion collections to customers nationwide anytime, anywhere. We now have 40 stores across the country and this significant milestone extends H&M’s omni-channel offering,’ Thomas Coellner, H&M Australia Country Manager.

H&M Member offers personalised discounts, free shipping with purchases over $60 and free returns for all online orders, as well as personalised discounts and invitations to exclusive events. The digital membership card in the H&M mobile app allows members to pay using Klarna’s unique payment solution, Pay Later.

“Klarna is about making shopping at H&M convenient, relevant and inspiring and we are happy to offer fashion fans in Australia a whole new way of paying. Klarna and H&M have been extremely successful, collaborative global partners for many years; working together to provide our customers with a better shopping experience. We’re thrilled to build on this through the launch of H&M and Klarna online, giving H&M shoppers in Australia a better way to shop for the things they love,” Fran Ereira, Klarna Country Head ANZ.

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