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Reading: H&M Gives Us A Glimpse Into A Beautiful World Where Everyone Dresses Like David Beckham
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B&T > Advertising > H&M Gives Us A Glimpse Into A Beautiful World Where Everyone Dresses Like David Beckham
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H&M Gives Us A Glimpse Into A Beautiful World Where Everyone Dresses Like David Beckham

Staff Writers
Published on: 22nd February 2016 at 10:30 AM
Staff Writers
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Ever wondered what a world where everyone dresses like David Beckham would look like? Well wonder no more, with the newest ad spot from H&M.

The Swedish clothing retailer has imagined a world where no matter how many outfit changes he makes, the world over makes the same changes, and it’s actually a little creepy.

In the new commercial, H&M introduces ‘Modern Essentials selected by David Beckham’, marketing these choices as ‘Essentials for Everyone’, literally.

Here it is for all your viewing pleasures:

But in a post Beckham made on his Instagram, you’ll notice it’s not just humans who are dressing like the soccer superstar.

Check out my personally selected menswear for @HM. The #SelectedByBeckham collection is finally in stores and on hm.com

A video posted by David Beckham (@davidbeckham) on Feb 18, 2016 at 4:04am PST

The partnership comes after the roaring success of his bodywear range, which prompted him to go the whole nine yards with his involvement.

In his first campaign director of the shoot Marc Foster, who’s CV includes work on the likes of Monster’s Ball, Quantum of Solace and World War Z, said Beckham “doesn’t make H&M clothing look good, he makes it look great”, and now he’s making the rest of the world look great too.

Beckham’s wife Victoria also has a good relationship with the Swedes, collaborating with the Swedish high-street giant for the past few years.

Beckham’s son Brooklyn has also snagged a segway into the fashion world, scoring the job of photographer for Burberry’s more recent campaign.

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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