Ever wondered what a world where everyone dresses like David Beckham would look like? Well wonder no more, with the newest ad spot from H&M.

The Swedish clothing retailer has imagined a world where no matter how many outfit changes he makes, the world over makes the same changes, and it’s actually a little creepy.

In the new commercial, H&M introduces ‘Modern Essentials selected by David Beckham’, marketing these choices as ‘Essentials for Everyone’, literally.

Here it is for all your viewing pleasures:

But in a post Beckham made on his Instagram, you’ll notice it’s not just humans who are dressing like the soccer superstar.

Check out my personally selected menswear for @HM. The #SelectedByBeckham collection is finally in stores and on hm.com

A video posted by David Beckham (@davidbeckham) on Feb 18, 2016 at 4:04am PST

The partnership comes after the roaring success of his bodywear range, which prompted him to go the whole nine yards with his involvement.

In his first campaign director of the shoot Marc Foster, who’s CV includes work on the likes of Monster’s Ball, Quantum of Solace and World War Z, said Beckham “doesn’t make H&M clothing look good, he makes it look great”, and now he’s making the rest of the world look great too.

Beckham’s wife Victoria also has a good relationship with the Swedes, collaborating with the Swedish high-street giant for the past few years.