Do you have a cracking campaign idea on how to move the needle on Australia’s vaccination rollout and remove all that hesitancy around the AstraZeneca shot? Well, this is your moment.
We at B&T have created the Good AZ Gold Adland Challenge in the hope of uncovering something special to help us leave lockdowns behind and get back to some kind of normality.
Whether it’s rebadging AZ’s credentials or just getting the anti-vaxxers to lock themselves away and stay off Facebook, let’s get the message out there.
Submit your ideas for the Good AZ Gold Adland Challenge (storyboards and concepts are all good) and we’ll showcase them to the entire advertising, marketing and media cohort, and let you be the judge! And yes, you can enter more than once.
Then, we’ll talk to a few of our dear friends in the media game and see if we can’t just get one or two on air.
Go on, get your ideas in HERE by 11:59pm (AEST) on Wednesday 4 August 2021 (that’s today, BTW). Your ad could get Australia vaxxed.
And, if you’re looking for a bit of inspo, perhaps “King” Kyle Sandilands’ vax rap or this brilliant effort by a few Sydney comics will give you the booster shot you need!
