Havas Melbourne has announced it has been appointed as the media agency of record for energy provider Momentum Energy following an extensive pitch process.

Naomi Morton, head of marketing and communications at Momentum Energy, said Havas stood out from the other agencies through its straight-talking approach, digital and strategic expertise, and passion for the business.

“We are excited to be working with Havas to help us transform our media mix from a traditional approach to a digitally-biased solution that gives us visibility and confidence in the return on our media investments,” she said.

Havas Melbourne group managing director Matt Houltham said: “We are absolutely thrilled to be working with Naomi and her team because they want a media partner, not a service provider.

“They expect us to act as an extension of their team, to push them to innovate and to take responsibility for delivering results – and that’s exactly how we’ve designed our model.”