IPG Reports Flat Revenue Growth And Plans To Save $250m In Global Restructure
A year of "offshoring" and "nearshoring" awaits IPG as it prepares to…
January’s Bumper New Business Bonanza With Notable New Entrants
January was an exhausting month for new business. Or perhaps there were…
B&T’s Most Read Features Of 2024: Cracking The Case On The Biggest Stories Of The Year
Here's B&T's most read stories for 2024. After all, we didn't want…
‘Opportunities’ & ‘Brutal Consolidation’: Publicis Groupe’s Arthur Sadoun, WPP’s Mark Read & S4 Capital’s Sir Martin Sorrell Respond To Omnicom-IPG Merger
Media's three biggest names weigh in on the IPG-Omnicom merger. As expected,…
Reports: Omnicom In “Advanced Talks” To Acquire IPG
Omnicom-IPG merger rumours are back. And, yes, it comes with all the…
WPP Wins Amazon Media Across APAC
WPP reels in one of APAC's biggest accounts amid reports Jeff struggling…
Beyond The Medal: The Business Of Athlete Endorsements
The IPG Mediabrands COO takes a look at the perils & pitfalls…
IPG Health’s Studio Rx Supercharges Campaign Production With Adobe Firefly & Custom Models
IPG Studio RX now accessing Adobe Firefly & Custom Models. It appears…
IPG’s Global Growth Slightly Impeded By APAC Revenue Drop
Interpublic Group unveils okay-ish Q2s. Still, better than fucking terrible-ish, in fairness.
IPG Sees Small Revenue Bump In Q4, Plots “Confident” 2024
IPG declares its confidence moving into 2024. The Olympics & the US…
Mindbox Hires IPG’s Ellen Rafferty As Business Manager
IPG's Ellen Rafferty moves over to marketing firm Mindbox taking not one…
Is WPP Still The World’s Biggest HoldCo? Sort Of
By most metrics, WPP remains top of the Holdco heap. Sir Martin…
Twitter Advertiser Fallout Continues With Agencies Reportedly Pulling Ad Spend
Elon might have the Midas touch, however, his Twitter takeover looks more…
The Future Will Belong To Marketers Who Can Combine Storytelling With Science, Says Philippe Krakowsky
Interpublic Group's (IPG) newly-appointed chief executive officer, Philippe Krakowsky, pointed out in…
IPG Joins WPP And Publicis In Russian Exit
IPG the latest "western imperialist scum" to pack its Moscow bags.
IPG To Sell Majority Stake In 303 MullenLowe Australia
IPG agrees to sell majority stake in 303 MullenLowe Australia, but asks…
Aussie Mat Baxter Hands Over Initiative CEO Role To Amy Armstrong
Mat Baxter remains Australia's gift to the global advertising world. Had David…
UM CEO Fiona Johnston Departs For London-Based Global Role
UM CEO Fiona Johnston departs for UK role. With pig-on-a-spit or the…
IPG Posts Significant Revenue Drop In Q4, Expects A Rosier 2021
Being tedious, B&T journalists do their best to butcher end of year…
HBF Appoints Leo Burnett Melbourne And IPG For Media
Was your agency in the running for the HBF business? Make Christmas…
Sam Geer Promoted To MD Of Initiative Australia, Chris Colter Takes Chief Strategy Officer Role
Initiative pull the old "blind three monte" card trick, using the one…
IPG Posts $12.8B Revenue In 2019, Up 3.3% Organic Revenue Growth
IPG seriously eyeing Wonka-style flying glass elevator and office paddle boat following…
Ben Lilley Set To Acquire McCann Two Years After Shock Exit
After his two-year hiatus in France, Ben Lilley set to bring his…
Spikes Asia 2019: The Man Responsible For Turning IPG Around
B&T's scribe is on the ground at Spikes Singapore, but not before…
IPG’s Reprise Appointed As National Creative For Artline
When it comes to drawing horns or penises on our many enemies,…
ARN Appoints Initiative Sydney To Its Media Portfolio
Think there's not enough billboards around Sydney with Kyle Sandilands' head on…
IPG’s Initiative Wins Fujitsu General Australia
There's been a lot of industry gossip around Fujitsu air-conditioners of late.…
Danny Bass Quits As CEO Of IPG Mediabrands
Danny Bass announces shock resignation. Even more shocking if you put a…
IPG Completes Acxiom Acquisition
Interpublic Group (IPG) has completed its acquisition of Acxiom LLC (formerly known as Acxiom Marketing…
IPG Achieves Solid Revenue Growth For First Half Of 2018
IPG execs spotted dancing on their desks after this news, which is…
IPG’s McCann Health Terminates Aussie Expat Jeremy Perrott For “Offensive & Inappropriate Language”
We were thinking of introducing a strict code relating to offensive language…
IPG To Acquire Acxiom’s Marketing Solutions Business In Multi-Billion Dollar Deal
Advertising network Interpublic Group (IPG) has announced it has entered into a…
IPG Mediabrands’ Initiative Snags Global Revlon Media Account
This article certainly confirms B&T's prediction of Revlon's media move despite us…
Mediabrand UM Snares Nestlé ANZ Media Account
UM has won the Nestle business. Or, the Nestlé business, when B&T…
