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Reading: Omnicom Revenue Grows 6.7%, Continues Plotting Sales
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B&T > Agencies > Omnicom Revenue Grows 6.7%, Continues Plotting Sales
AgenciesNewsletter

Omnicom Revenue Grows 6.7%, Continues Plotting Sales

Oliver Cerovic
Published on: 29th April 2026 at 1:12 PM
Oliver Cerovic
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5 Min Read
Omnicom boss John Wren is upbeat about the hold co's performance.
Omnicom's CEO John Wren.
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Omnicom has posted $6.2 billion (AUD $8.7 billion) in revenue for the first quarter of 2026. The world’s biggest holdco put this primarily down to acquisition of IPG, which closed In November.

In the same period last year, Omnicom and IPG reported a combined revenue of $6 billion (AUD $8.4 billion)—a 3.9 per cent increase.

However, Omnicom reported that its revenue from its core operations was $5.6 billion (AU$7.8 billion) up 6.7 per cent year-on-year. Revenue from core operations excludes businesses that have been disposed of or are classified as held for sale.

In its 2025 Q4 results, Omnicom announced the “non-strategic and underperforming” businesses are for sale. Bits of the business that have already gone included experiential business Jack Morton.

Integrated media was responsible for bringing in 51.5 per cent of the core operation’s revenue in the quarter, followed by advertising (16.8 per cent), public relations (11.7 per cent), experiential and other (10.4 per cent) and Health (9.5 per cent).

Asia-Pacific revenue, of which Australia and Omnicom Oceania is part, saw its revenue climb 3.1 per cent. And it was the the United States who brought in the majority of the revenue (61.4 per cent).

Adjusted EBITA from core operations in the first quarter of 2026 increased $178.5 million, or 27.3 per cent, to $833.5 million in the first quarter of 2026 compared to the first quarter of 2025, and the related margin increased to 14.8 per cent from 12.4 per cent. Omnicom put this down primarily to the cost of reduction synergies.

Omnicom also spent $4.6 million (AUD $6.4 million) in salary and service costs, and another $4.1 million (AUD $5.7 million) on severance and repositioning of its staff.

“Our strong first quarter performance as the new Omnicom reflects our new integrated capabilities, core portfolio operations, and successful integration activities. With the largest global media platform, proprietary data and identity capabilities, and our AI-powered Omni platform in full operation, we are uniquely equipped to help clients address an increasingly fragmented and complex marketing environment,” said John Wren, chairman and CEO of Omnicom.

“In the quarter, we delivered solid revenue growth and double-digit growth in Non-GAAP adjusted diluted EPS. We are also on track to achieve substantial cost reduction synergies and $3.5 billion in share repurchases this year under our $5.0 billion authorization. This combination of operational excellence and disciplined capital allocation positions us to deliver profitability and earnings-per-share growth that will set a new standard for our sector.”

The takeover of IPG created the world’s biggest global advertising group with 100,000 people and expected full year revenue of $25.6 billion (AUD $35.7 billion).

Going forward Omnicom has described the risks and uncertainties it will be facing.

“Global economic conditions and disruptions, including geopolitical events, international hostilities, acts of terrorism, public health crises, inflation or stagflation, tariffs and other trade barriers, central bank interest rate policies in countries that comprise our major markets, labour and supply chain issues affecting the distribution of our clients’ products, or a disruption in the credit markets could cause economic uncertainty and volatility.

“The impact of these issues on our business will vary by geographic market and discipline.

“We monitor economic conditions and disruptions closely, as well as client revenue levels and other factors. In response to reductions in revenue, we can take actions to align our cost structure with changes in client demand and manage our working capital.

“However, there can be no assurance as to the effectiveness of our efforts to mitigate any impact of the current and future adverse economic conditions and disruptions, reductions in client revenue, changes in client creditworthiness and other developments.”

 

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TAGGED: ipg, Omnicom
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Oliver Cerovic
By Oliver Cerovic
Oliver is a journalist at B&T, joining in April 2025 after completing a Bachelor of Communications, majoring in Journalism at UTS. He covers media agencies and owners, and has a strong interest in sports marketing. Oliver has a background in sport, previously writing for Fox League and the Manly Warringah Sea Eagles. He famously hit a last-ball six in the 2026 Big Clash to deliver his Indies side to a 19 point loss.

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