GroupM’s INCA Appoints Arthur Altounian As Client Development Director APAC

GroupM’s INCA Appoints Arthur Altounian As Client Development Director APAC
B&T Magazine
Edited by B&T Magazine



INCA, GroupM’s brand-safe influencer marketing solution, has appointed Arthur Altounian as its client development director for Asia Pacific.

In his new role, Altounian will be working across top global and regional clients to help them realize the full potential influencer and content marketing has to offer with INCA. He will be leading the strategic approach on how influencer marketing sits on the overall planning framework of clients as well as help spark solution innovation across the Asia Pacific region.

INCA is GroupM’s proprietary solution for data-powered influencer selection and content creation, enabling brands to run content marketing campaigns across and beyond social channels to achieve real, tangible outcomes for marketers.

“I am delighted to join the INCA Asia Pacific team as its client development director. Awareness and media spend on influencer marketing solutions are on the rise, yet many market players remain very fragmented with many pitfalls experienced and a lack of transparency in the process,” said Altounian. “With INCA, every marketer is provided a unique data-driven influencer and content solution that simplifies the overall user experience for marketers and enables brands to take advantage of how consumers interact with influencers to boost their content’s reach and engagements with the brand.”

On trends, Altounian also noted, “It is interesting to observe how users interact with influencers and how brands take advantage of this to boost their communication and engagement. To drive efficiency and ROI, it’s paramount to create synergies with advertisers and marketing channels. In general, a good mix between entertaining, educational and inspirational content generate better engagement among consumers.”

Born in the south of France, Altounian brings 15 years of experience in media, programmatic advertising, sales, business development and team management to his role at INCA. He spent five years at Xaxis in the UK leading and developing a 15-person team that provided programmatic solutions for global clients in multiple markets. Prior to this role, Altounian was part of the international advertising sales team at Microsoft.

“We are very excited to welcome Arthur to the team. He will not only sharpen the client relationships and offerings but develop a bespoke strategic thinking on influencer and content marketing and the role it plays in the overall marketing and advertising framework. I am confident that his wealth of knowledge and experience in dealing with agencies and global clients will lead the team to reach many more milestones in the future,” said INCA Asia Pacific lead Atique Kazi.

 




Please login with linkedin to comment

GroupM INCA

Latest News

It’s Friday Quiz Time Again!
  • Media

It’s Friday Quiz Time Again!

Take B&T's trivia quiz for your chance to win a $100 booze voucher and possible cirrhosis of a major internal organ.

by B&T Magazine

B&T Magazine
Big data technology and data science illustration. Data flow concept. Querying, analysing, visualizing complex information. Neural network for artificial intelligence. Data mining. Business analytics.
  • Marketing

SenateSHJ Launches New Trans-Tasman Practices

SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile
  • Media

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile

Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7
  • Advertising

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7

B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]

by B&T Magazine

B&T Magazine
Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma
  • Opinion

Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma

The science is not in question – smarter people than I, with far more data, have codified it. The logic is not up for grabs…it makes sense that creating mental shortcuts to your brand keeps you at the top of your mind. Lead image: Kate Smither – Owner, The Tall Planner I wouldn’t even take […]

Opinion

by B&T Magazine

B&T Magazine
African woman using a cellphone in an office alone
  • Marketing

Ortto & Tall Bob Partner To Deliver Better SMS & MMS For Australian & NZ Businesses

Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]

Slew Of New Hires At Snap Inc.
  • Media

Slew Of New Hires At Snap Inc.

Snap Inc. has announced a number of new recruits. B&T unaware if it positively impacted SEEK's share price.

Reddit Gets Playful Brand Refresh
  • Technology

Reddit Gets Playful Brand Refresh

This will be of interest to any Reddit fans, graphic designers or lovers of an orange so bright it burns the retinas.

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market
  • Advertising

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market

Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label
  • Marketing

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label

Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]